The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.

Assistant nurses and orientation to care robot use in three European countries
O. Tuisku, R.-M. Johansson-Pajala, J.A. Hoppe, S. Pekkarinen, L. Hennala, K. Thommes, C. Gustafsson, H. Melkas, Behaviour &;amp; Information Technology 42 (2022) 758–774.

Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics
D. van Straaten, Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics, 2021.

The relationship between talent management and individual and organizational performance
B. Krebs, M.C. Wehner, in: I. Tarique (Ed.), The Routledge Companion to Talent Management, Routledge, New York, NY, 2021, pp. 539–555.

cI will survived: Online streaming and the chart survival of music tracks
D. Kaimann, I. Tanneberg, J. Cox, Managerial and Decision Economics 42 (2021) 3–20.

Exploring the paths towards service growth in manufacturing companies
L. Harrmann, E. Böhm, A. Eggert, in: 2021 AMA Winter Academic Conference, 2021.

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.

Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.

HR-Manager als Intrapreneure
B. Wach, B. Krebs, R. Kabst, in: K. Schwuchow, J. Gutmann (Eds.), HR-Trends 2021, Haufe-Lexware, Freiburg, 2021.

Passivität als Widerstand gegen die Macht der Verhältnisse? Melvilles Bartleby, the scrivener aus literaturwissenschaftlicher und ökonomischer Perspektive
C. Öhlschläger, M. Schneider, in: Komparatistik Heute, Brill | Fink, 2021, pp. 159–173.

Explanation as a Social Practice: Toward a Conceptual Framework for the Social Design of AI Systems
K.J. Rohlfing, P. Cimiano, I. Scharlau, T. Matzner, H.M. Buhl, H. Buschmeier, E. Esposito, A. Grimminger, B. Hammer, R. Haeb-Umbach, I. Horwath, E. Hüllermeier, F. Kern, S. Kopp, K. Thommes, A.-C. Ngonga Ngomo, C. Schulte, H. Wachsmuth, P. Wagner, B. Wrede, IEEE Transactions on Cognitive and Developmental Systems 13 (2021) 717–728.

Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.

An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.

Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.

Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.

Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.

Understanding and Measuring Consumer Solidarity as a Collective Bond
B. Alberternst, A. Eggert, L. Steinhoff, M. Giesler, in: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.

Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers
D. Beverungen, D. Kundisch, N. Wünderlich, Journal of Service Management 32 (2021) 507–532.