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Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
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Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.