Garnefeld I, Böhm E, Hanf L, Helm S. Unboxing video effectiveness – Does speech matter? In: 2023 AMA Summer Academic Conference, San Francisco, CA. ; 2023.
LibreCat: /record/46665

Kessing K, Garnefeld I, Böhm E. The dark and bright side of online reviews in manufacturer online shops. In: EMAC Annual Conference, Odense, Denmark. ; 2023.
LibreCat: /record/46666

Hanf L, Garnefeld I, Böhm E, Helm S. Stimulating engagement with unboxing videos – Does speech matter? In: EMAC Annual Conference, Odense, Denmark. ; 2023.
LibreCat: /record/46667

Harrmann LK, Eggert A, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing. 2023;57(3):834-857. doi:10.1108/ejm-11-2021-0914
LibreCat: /record/46642
DOI: 10.1108/ejm-11-2021-0914

Akalan R, Eggert A, Böhm E. Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms? Journal of Service Management Research. 2022;6(1):47-63.
LibreCat: /record/46662

Eggert A, Harrmann L, Böhm E. Digital technology usage as a driver of servitization paths in manufacturing industries. EMAC Annual Conference, Budapest, Hungary. Published online 2022.
LibreCat: /record/46668

Kessing K, Garnefeld I, Böhm E. Should manufacturers publish online reviews in their own online shops? In: EMAC Annual Conference, Budapest, Hungary. ; 2022.
LibreCat: /record/46669

Akalan R, Böhm E, Eggert A. Servitization in the manufacturing industry: Where do we stand? Where do we come from? Journal of Service Management Research. 2022;6(3):204-213.
LibreCat: /record/46661

Alavi S, Böhm E, Habel J, Wieseke J, Schmitz C, Brüggemann F. The ambivalent role of monetary sales incentives in service innovation selling. Journal of Product Innovation Management. 2022;39(3):445-463. doi:10.1111/jpim.12600
LibreCat: /record/46634
DOI: 10.1111/jpim.12600

Böhm E, Eggert A, Garnefeld I, et al. Exploring the customer journey of voice commerce: A research agenda. Journal of Service Management. 2022;6(4):216-231.
LibreCat: /record/46660

Harrmann L, Böhm E, Eggert A. Exploring the paths towards service growth in manufacturing companies. In: 2021 AMA Winter Academic Conference. ; 2021.
LibreCat: /record/46670

Salonen A, Terho H, Böhm E, Virtanen A, Rajala R. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science. 2021;49(1):139-163. doi:10.1007/s11747-020-00729-z
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Garnefeld I, Krah T, Böhm E, Gremler DD. Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science. 2021;49(4):703-722. doi:10.1007/s11747-021-00770-6
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Schaefers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2021;93:466-481. doi:10.1016/j.indmarman.2020.06.002
LibreCat: /record/46635
DOI: 10.1016/j.indmarman.2020.06.002

Garnefeld I, Krah T, Böhm E, Gremler DD. Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award). In: 2020 AMA Winter Academic Conference, San Diego, CA. ; 2020.
LibreCat: /record/46689

Eggert A, Böhm E, Akalan R, Gebauer H. Manufacturers’ service growth through mergers and acquisitions – An event study. In: 2020 AMA Winter Academic Conference, San Diego, CA. ; 2020.
LibreCat: /record/46690

Böhm E, Eggert A, Terho H, Ulaga W, Haas A. Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling. Journal of Personal Selling and Sales Management. 2020;40(3):180-197. doi:10.1080/08853134.2020.1778484
LibreCat: /record/46636
DOI: 10.1080/08853134.2020.1778484

Eggert A, Böhm E, Akalan R, Gebauer H. Service growth by acquisition – An event study. In: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin. ; 2019.
LibreCat: /record/46675

Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
LibreCat: /record/41339
DOI: 10.1007/s11747-019-00653-x

Henkelmann S, Böhm E, Cramer C, Eggert A. The bright and dark side of service quality signals: A contingency perspective. In: 2018 AMA Winter Academic Conference, New Orleans, FL. ; 2018.
LibreCat: /record/46678