Salespersons’ solution crafting capability: A knowledge-based perspective
E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.

Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.

Revenue and Profit Implications of Industrial Service Strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research 17 (2014) 23–39.

Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.

How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.

Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen, Springer Gabler, Wiesbaden, 2013.

I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.

Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.

Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award)
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: 2011 AMA Winter Academic Conference, Austin, TX, 2011.

Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference, Ljubljana, 2011.

Time extension of sales promotions – How do customers react?
E. Münkhoff, I. Garnefeld, A. Bruns, in: 40th EMAC Annual Conference, Ljubljana, 2011.

Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Industrial Marketing Management 40 (2011) 661–670.

Industrial services, product innovations, and firm profitability: A longitudinal analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Frontiers Pre-Conference on Service and Solution Innovation, Karlstad, 2010.

Exploring the effects of referral reward programs on satisfied and dissatisfied customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 2010 AMA Winter Academic Conference, New Orleans, LA, 2010.

Disentangling the revenue and cost implications of the service transition: A latent growth analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: ISBM 2010 Academic Conference, Boston, MA, 2010.

Referral reward programs: A means for service recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.

Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 38th EMAC Annual Conference, Nantes, 2009.

Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing Congress, Oslo, 2009.