Garnefeld, I., Böhm, E., Hanf, L., &; Helm, S. (2023). Unboxing video effectiveness – Does speech matter? 2023 AMA Summer Academic Conference, San Francisco, CA. 2023 AMA Summer Academic Conference, San Francisco, CA.

Kessing, K., Garnefeld, I., &; Böhm, E. (2023). The dark and bright side of online reviews in manufacturer online shops. EMAC Annual Conference, Odense, Denmark. EMAC Annual Conference, Odense, Denmark.

Hanf, L., Garnefeld, I., Böhm, E., &; Helm, S. (2023). Stimulating engagement with unboxing videos – Does speech matter? EMAC Annual Conference, Odense, Denmark. EMAC Annual Conference, Odense, Denmark.

Harrmann, L. K., Eggert, A., &; Böhm, E. (2023). Digital technology usage as a driver of servitization paths in manufacturing industries. European Journal of Marketing, 57(3), 834–857.https://doi.org/10.1108/ejm-11-2021-0914 

Akalan, R., Eggert, A., &; Böhm, E. (2022). Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms? Journal of Service Management Research, 6(1), 47–63.

Eggert, A., Harrmann, L., &; Böhm, E. (2022). Digital technology usage as a driver of servitization paths in manufacturing industries. EMAC Annual Conference, Budapest, Hungary. EMAC Annual Conference, Budapest, Hungary.

Kessing, K., Garnefeld, I., &; Böhm, E. (2022). Should manufacturers publish online reviews in their own online shops? EMAC Annual Conference, Budapest, Hungary. EMAC Annual Conference, Budapest, Hungary.

Akalan, R., Böhm, E., &; Eggert, A. (2022). Servitization in the manufacturing industry: Where do we stand? Where do we come from? Journal of Service Management Research, 6(3), 204–213.

Alavi, S., Böhm, E., Habel, J., Wieseke, J., Schmitz, C., &; Brüggemann, F. (2022). The ambivalent role of monetary sales incentives in service innovation selling. Journal of Product Innovation Management, 39(3), 445–463.https://doi.org/10.1111/jpim.12600 

Böhm, E., Eggert, A., Garnefeld, I., Holzmüller, H., Schaefers, T., Steinhoff, L., &; Woisetschläger, D. (2022). Exploring the customer journey of voice commerce: A research agenda. Journal of Service Management, 6(4), 216–231.

Harrmann, L., Böhm, E., &; Eggert, A. (2021). Exploring the paths towards service growth in manufacturing companies. 2021 AMA Winter Academic Conference. 2021 AMA Winter Academic Conference.

Salonen, A., Terho, H., Böhm, E., Virtanen, A., &; Rajala, R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49(1), 139–163.https://doi.org/10.1007/s11747-020-00729-z 

Garnefeld, I., Krah, T., Böhm, E., &; Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722.https://doi.org/10.1007/s11747-021-00770-6 

Schaefers, T., Ruffer, S., &; Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481.https://doi.org/10.1016/j.indmarman.2020.06.002 

Garnefeld, I., Krah, T., Böhm, E., &; Gremler, D. D. (2020). Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award). 2020 AMA Winter Academic Conference, San Diego, CA. 2020 AMA Winter Academic Conference, San Diego, CA.

Eggert, A., Böhm, E., Akalan, R., &; Gebauer, H. (2020). Manufacturers’ service growth through mergers and acquisitions – An event study. 2020 AMA Winter Academic Conference, San Diego, CA. 2020 AMA Winter Academic Conference, San Diego, CA.

Böhm, E., Eggert, A., Terho, H., Ulaga, W., &; Haas, A. (2020). Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling. Journal of Personal Selling and Sales Management, 40(3), 180–197.https://doi.org/10.1080/08853134.2020.1778484 

Eggert, A., Böhm, E., Akalan, R., &; Gebauer, H. (2019). Service growth by acquisition – An event study. 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin. 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin.

Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., &; Böhm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595–616.https://doi.org/10.1007/s11747-019-00653-x 

Henkelmann, S., Böhm, E., Cramer, C., &; Eggert, A. (2018). The bright and dark side of service quality signals: A contingency perspective. 2018 AMA Winter Academic Conference, New Orleans, FL. 2018 AMA Winter Academic Conference, New Orleans, FL.