I. Garnefeld, E. Böhm, L. Hanf, and S. Helm, “Unboxing video effectiveness – Does speech matter?,” presented at the 2023 AMA Summer Academic Conference, San Francisco, CA, 2023.

K. Kessing, I. Garnefeld, and E. Böhm, “The dark and bright side of online reviews in manufacturer online shops,” presented at the EMAC Annual Conference, Odense, Denmark., 2023.

L. Hanf, I. Garnefeld, E. Böhm, and S. Helm, “Stimulating engagement with unboxing videos – Does speech matter?,” presented at the EMAC Annual Conference, Odense, Denmark, 2023.

L. K. Harrmann, A. Eggert, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,”10.1108/ejm-11-2021-0914__European Journal of Marketing, vol. 57, no. 3, pp. 834–857, 2023, doi:10.1108/ejm-11-2021-0914 .

R. Akalan, A. Eggert, and E. Böhm, “Strategic emphasis on service-based business models during the corona crisis: Are customer solutions a curse or blessing for manufacturing firms?,” Journal of Service Management Research, vol. 6, no. 1, pp. 47–63, 2022.

A. Eggert, L. Harrmann, and E. Böhm, “Digital technology usage as a driver of servitization paths in manufacturing industries,” EMAC Annual Conference, Budapest, Hungary, 2022.

K. Kessing, I. Garnefeld, and E. Böhm, “Should manufacturers publish online reviews in their own online shops?,” presented at the EMAC Annual Conference, Budapest, Hungary, 2022.

R. Akalan, E. Böhm, and A. Eggert, “Servitization in the manufacturing industry: Where do we stand? Where do we come from?,” Journal of Service Management Research, vol. 6, no. 3, pp. 204–213, 2022.

S. Alavi, E. Böhm, J. Habel, J. Wieseke, C. Schmitz, and F. Brüggemann, “The ambivalent role of monetary sales incentives in service innovation selling,”10.1111/jpim.12600__Journal of Product Innovation Management, vol. 39, no. 3, pp. 445–463, 2022, doi:10.1111/jpim.12600 .

E. Böhm et al., “Exploring the customer journey of voice commerce: A research agenda,” Journal of Service Management, vol. 6, no. 4, pp. 216–231, 2022.

L. Harrmann, E. Böhm, and A. Eggert, “Exploring the paths towards service growth in manufacturing companies,” presented at the 2021 AMA Winter Academic Conference, 2021.

A. Salonen, H. Terho, E. Böhm, A. Virtanen, and R. Rajala, “Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions,”10.1007/s11747-020-00729-z__Journal of the Academy of Marketing Science, vol. 49, no. 1, pp. 139–163, 2021, doi:10.1007/s11747-020-00729-z .

I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Online reviews generated through product testing: can more favorable reviews be enticed with free products?,”10.1007/s11747-021-00770-6__Journal of the Academy of Marketing Science, vol. 49, no. 4, pp. 703–722, 2021, doi:10.1007/s11747-021-00770-6 .

T. Schaefers, S. Ruffer, and E. Böhm, “Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration,”10.1016/j.indmarman.2020.06.002__Industrial Marketing Management, vol. 93, pp. 466–481, 2021, doi:10.1016/j.indmarman.2020.06.002 .

I. Garnefeld, T. Krah, E. Böhm, and D. D. Gremler, “Do product testing programs lead to more favorable online reviews? (ausgezeichnet mit Best Paper Award),” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.

A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Manufacturers’ service growth through mergers and acquisitions – An event study,” presented at the 2020 AMA Winter Academic Conference, San Diego, CA, 2020.

E. Böhm, A. Eggert, H. Terho, W. Ulaga, and A. Haas, “Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling,”10.1080/08853134.2020.1778484__Journal of Personal Selling and Sales Management, vol. 40, no. 3, pp. 180–197, 2020, doi:10.1080/08853134.2020.1778484 .

A. Eggert, E. Böhm, R. Akalan, and H. Gebauer, “Service growth by acquisition – An event study,” presented at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.

I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, and E. Böhm, “Exploring the link between payment schemes and customer fraud: a mental accounting perspective,”10.1007/s11747-019-00653-x__Journal of the Academy of Marketing Science, vol. 47, no. 4, pp. 595–616, 2019, doi:10.1007/s11747-019-00653-x .

S. Henkelmann, E. Böhm, C. Cramer, and A. Eggert, “The bright and dark side of service quality signals: A contingency perspective,” presented at the 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.