What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.

What Drives Paid Search Success: A Systematic Literature Review
D. Schlangenotto, D. Kundisch, M. Poniatowski, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), 2018.