Ozuna, Edna, and Lena Steinhoff. “‘Look Me in the Eye, Customer’: How Do Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services Affect Customers’ Misbehavior Concealment Intentions?”https://doi.org/10.1016/j.jbusres.2024.114582__Journal of Business Research 177 (2024).https://doi.org/10.1016/j.jbusres.2024.114582 .
LibreCat: /record/53200
DOI: 10.1016/j.jbusres.2024.114582

Steinhoff, Lena, and Kelly D. Martin. “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces.”https://doi.org/10.1177/10946705221141925__Journal of Service Research 26, no. 3 (2023): 330–50.https://doi.org/10.1177/10946705221141925 .
LibreCat: /record/49157
DOI: 10.1177/10946705221141925

Küpper, K., I. Garnefeld, and Lena Steinhoff. “Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat: /record/50978

Alberternst, B., M. Giesler, and Lena Steinhoff. “The Consumerization of Care: How Capitalism Is Co-Opting Solidarity.” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat: /record/50975

Ozuna, Edna, and Lena Steinhoff. “Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions.” Odense: Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
LibreCat: /record/50979

Ozuna, Edna, and Lena Steinhoff. “Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?” Nashville: 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
LibreCat: /record/50977

Böhm, Eva, A. Eggert, I. Garnefeld, H. Holzmüller, T Schaefers, Lena Steinhoff, and D. Woisetschläger. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management 6, no. 4 (2022): 216–31.
LibreCat: /record/46660

Steinhoff, Lena, R. W. Palmatier, K. D. Martin, G. Fox, C. M. Henderson, J. K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, and C. M. Harmeling. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.”https://doi.org/ 10.5771/2511-8676-2022-1-2__Journal of Service Management Research 6, no. 1 (2022): 2–27.https://doi.org/ 10.5771/2511-8676-2022-1-2 .
LibreCat: /record/45721
DOI:  10.5771/2511-8676-2022-1-2

Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” In 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
LibreCat: /record/45737

Garnefeld, I., Lena Steinhoff, and K. Küpper. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” In 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
LibreCat: /record/45739

Becker, M., N. Wiegand, Lena Steinhoff, and K. Baidina. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” In Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat: /record/45738

Steinhoff, Lena, J. (S.) Liu, X. Li, and R. W. Palmatier. “Customer Engagement in International Markets.”https://doi.org/10.1177/1069031X221099211__Journal of International Marketing 31, no. 1 (2022): 1–31.https://doi.org/10.1177/1069031X221099211 .
LibreCat: /record/45720
DOI: 10.1177/1069031X221099211

Henderson, C. M., Lena Steinhoff, C. M. Harmeling, and R. W. Palmatier. “Customer Inertia Marketing.”http://dx.doi.org/10.1007/s11747-020-00744-0__Journal of the Academy of Marketing Science 49, no. 2 (2021): 350–73.http://dx.doi.org/10.1007/s11747-020-00744-0 .
LibreCat: /record/45724
DOI: http://dx.doi.org/10.1007/s11747-020-00744-0

Kim, J. J., Lena Steinhoff, and R. W. Palmatier. “An Emerging Theory of Loyalty Program Dynamics.”https://doi.org/10.1007/s11747-020-00719-1__Journal of the Academy of Marketing Science 49, no. 1 (2021): 71–95.https://doi.org/10.1007/s11747-020-00719-1 .
LibreCat: /record/45725
DOI: 10.1007/s11747-020-00719-1

Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.”https://doi.org/10.1016/j.ausmj.2020.07.003__Australasian Marketing Journal 29, no. 2 (2021): 111–17.https://doi.org/10.1016/j.ausmj.2020.07.003 .
LibreCat: /record/45722
DOI: https://doi.org/10.1016/j.ausmj.2020.07.003

Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.”https://doi.org/10.1016/j.jbusres.2021.02.016__Journal of Business Research 129 (2021): 70–82.https://doi.org/10.1016/j.jbusres.2021.02.016 .
LibreCat: /record/45723
DOI: 10.1016/j.jbusres.2021.02.016

Alberternst, B., Lena Steinhoff, A. Eggert, and M. Giesler. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” In 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
LibreCat: /record/45741

Alberternst, B., A. Eggert, Lena Steinhoff, and M. Giesler. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” In Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
LibreCat: /record/45740

Martin, K. D., J. J. Kim, R. W. Palmatier, Lena Steinhoff, D. W. Stewart, B. A. Walker, Y. Wang, and S. K. Weaven. “Data Privacy in Retail.”https://doi.org/10.1016/j.jretai.2020.08.003__Journal of Retailing 96, no. 4 (2020): 474–89.https://doi.org/10.1016/j.jretai.2020.08.003 .
LibreCat: /record/45726
DOI: https://doi.org/10.1016/j.jretai.2020.08.003

Payne, A., Lena Steinhoff, P. Frow, and A. Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.”https://doi.org/10.1016/j.indmarman.2020.02.015__Industrial Marketing Management 87 (2020): 244–55.https://doi.org/10.1016/j.indmarman.2020.02.015 .
LibreCat: /record/45727
DOI: https://doi.org/10.1016/j.indmarman.2020.02.015