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Steinhoff, Lena, and Kelly D. Martin. “Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces.”10.1177/10946705221141925__Journal of Service Research, vol. 26, no. 3, SAGE Publications, 2023, pp. 330–50, doi:10.1177/10946705221141925.
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Küpper, K., et al. Evaluation of Product Testing Programs as an Effective Marketing Tool - Negative and Positive Effects of Rejections in Product Testing Programs. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
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Alberternst, B., et al. The Consumerization of Care: How Capitalism Is Co-Opting Solidarity. 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
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Ozuna, Edna, and Lena Steinhoff. Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions. Proceedings of the 52nd European Marketing Academy Conference (EMAC), 2023.
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Ozuna, Edna, and Lena Steinhoff. Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior? 2023 AMA Winter Marketing Educators’ Conference Proceedings, 2023.
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Böhm, Eva, et al. “Exploring the Customer Journey of Voice Commerce: A Research Agenda.” Journal of Service Management, vol. 6, no. 4, 2022, pp. 216–31.
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Steinhoff, Lena, et al. “Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services.” 10.5771/2511-8676-2022-1-2__Journal of Service Management Research, vol. 6, no. 1, 2022, pp. 2–27, doi: 10.5771/2511-8676-2022-1-2.
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Alberternst, B., et al. “Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support.” 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.
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Garnefeld, I., et al. “How Do I Tell Them? Analyzing Companies’ Provision of Rejection Reasons in Product Testing Programs.” 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.
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Becker, M., et al. “The Role of Self-Rewarding Behavior in Cashback Loyalty Programs.” Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
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Steinhoff, Lena, et al. “Customer Engagement in International Markets.”10.1177/1069031X221099211__Journal of International Marketing, vol. 31, no. 1, 2022, pp. 1–31, doi:10.1177/1069031X221099211.
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Henderson, C. M., et al. “Customer Inertia Marketing.”http://dx.doi.org/10.1007/s11747-020-00744-0__Journal of the Academy of Marketing Science, vol. 49, no. 2, 2021, pp. 350–73, doi:http://dx.doi.org/10.1007/s11747-020-00744-0.
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Kim, J. J., et al. “An Emerging Theory of Loyalty Program Dynamics.”10.1007/s11747-020-00719-1__Journal of the Academy of Marketing Science, vol. 49, no. 1, 2021, pp. 71–95, doi:10.1007/s11747-020-00719-1.
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Steinhoff, Lena, and R. W. Palmatier. “Commentary: Opportunities and Challenges of Technology in Relationship Marketing.”https://doi.org/10.1016/j.ausmj.2020.07.003__Australasian Marketing Journal, vol. 29, no. 2, 2021, pp. 111–17, doi:https://doi.org/10.1016/j.ausmj.2020.07.003.
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Steinhoff, Lena, and M. M. Zondag. “Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages.”10.1016/j.jbusres.2021.02.016__Journal of Business Research, vol. 129, 2021, pp. 70–82, doi:10.1016/j.jbusres.2021.02.016.
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Alberternst, B., et al. “Consumer Solidarity: A Social-System Perspective on the Glue That Holds Society Together.” 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2021.
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Alberternst, B., et al. “Understanding and Measuring Consumer Solidarity as a Collective Bond.” Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid, 2021.
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Martin, K. D., et al. “Data Privacy in Retail.”https://doi.org/10.1016/j.jretai.2020.08.003__Journal of Retailing, vol. 96, no. 4, 2020, pp. 474–89, doi:https://doi.org/10.1016/j.jretai.2020.08.003.
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Payne, A., et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.”https://doi.org/10.1016/j.indmarman.2020.02.015__Industrial Marketing Management, vol. 87, 2020, pp. 244–55, doi:https://doi.org/10.1016/j.indmarman.2020.02.015.
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