A Relational Perspective on Responsibility for Sustainable Market Behavior
B. Alberternst, K. Kessing, E. Böhm, A. Eggert, I. Garnefeld, T. Schaefers, L. Steinhoff, D. Woisetschläger, in: 2026 AMA Winter Academic Conference Proceedings, 2026.

Extending Transformative Service Research: How Commercial Services Shape Spiritual Well-Being
C. Witte, L. Steinhoff, K. Husemann, in:  2026 AMA Winter Academic Conference Proceedings, Madrid, 2026.

Toward a multilayered framework of privacy-related decision-making in B
J.H. Schumann, J. Zimmermann, L. Steinhoff, D. Totzek, M. van der Borgh, K.D. Martin, Journal of Business Research 190 (2025).

Dynamische Preisgestaltungsstrategien und ihre Auswirkungen im E-Commerce
L. Heyden, M. Husemann-Kopetzky, C. Brock, L. Steinhoff, in: Digital Analytics im Dienstleistungsmanagement – Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle, Springer Fachmedien Wiesbaden, Wiesbaden, 2025.

Responsible Loyalty Programs: How Redemptions for a Cause Impact Customer Loyalty
B. Alberternst, L. Steinhoff, D.M. Woisetschläger, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.

Unlocking Spiritual Value: Magical Experiences of Commercial Services
C. Witte, L. Steinhoff, in: 2025 AMA Winter Academic Conference Proceedings, Phoenix, 2025.

Unintended Consequences of Selling B Digital Subscription Add-Ons for Customer Onboarding
L. Steinhoff, J.J. Kim, V.K. Kanuri, R.W. Palmatier, Journal of the Academy of Marketing Science 53 (2025) 1447–1481.

cLook me in the eye, customerd: How do face-to-face interactions in peer-to-peer sharing economy services affect customer misbehavior concealment intentions?
E. Ozuna, L. Steinhoff, Journal of Business Research 177 (2024).

Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces
L. Steinhoff, K.D. Martin, Journal of Service Research 26 (2023) 330–350.

Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Academic Conference Proceedings, Nashville, 2023.

The Consumerization of Care: How Capitalism Is Co-Opting Solidarity
B. Alberternst, M. Giesler, L. Steinhoff, A. Eggert, in: 2023 AMA Winter Academic Conference Proceedings, Nashville, 2023.

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2023) 1–31.

Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.

The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.

Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Academic Conference Proceedings, Chicago, 2022.

How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Academic Conference Proceedings, Las Vegas, 2022.

Exploring the customer journey of voice commerce: A research agenda
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, SMR - Journal of Service Management Research 6 (2022) 216–231.

Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.