Unintended consequences of selling B digital subscription add-ons for customer onboarding
L. Steinhoff, J.J. Kim, V.K. Kanuri, R.W. Palmatier, Journal of the Academy of Marketing Science (2025).

Toward a multilayered framework of privacy-related decision-making in B
J.H. Schumann, J. Zimmermann, L. Steinhoff, D. Totzek, M. van der Borgh, K.D. Martin, Journal of Business Research 190 (2025).

Unintended consequences of selling B digital subscription add-ons for customer onboarding
L. Steinhoff, J.J. Kim, V.K. Kanuri, R.W. Palmatier, Journal of the Academy of Marketing Science (2025).

Dynamische Preisgestaltungsstrategien und ihre Auswirkungen im E-Commerce
L. Heyden, M. Husemann-Kopetzky, C. Brock, L. Steinhoff, in: Digital Analytics im Dienstleistungsmanagement – Customer Insights, Prozesse der Künstlichen Intelligenz, Digitale Geschäftsmodelle, Springer Fachmedien Wiesbaden, Wiesbaden, 2025.

cLook me in the eye, customerd: How do face-to-face interactions in peer-to-peer sharing economy services affect customer misbehavior concealment intentions?
E. Ozuna, L. Steinhoff, Journal of Business Research 177 (2024).

Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces
L. Steinhoff, K.D. Martin, Journal of Service Research 26 (2023) 330–350.

Evaluation of product testing programs as an effective marketing tool - Negative and positive effects of rejections in product testing programs
K. Küpper, I. Garnefeld, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

The Consumerization of Care: How Capitalism Is Co-Opting Solidarity
B. Alberternst, M. Giesler, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.

Customer Misbehavior in the Peer-to-Peer Sharing Economy: The Mixed Role of Face-to-Face Interactions
E. Ozuna, L. Steinhoff, in: Proceedings of the 52nd European Marketing Academy Conference (EMAC), Odense, 2023.

Face-to-Face Interactions in Peer-to-Peer Sharing Economy Services: An Effective Barrier to Customer Misbehavior?
E. Ozuna, L. Steinhoff, in: 2023 AMA Winter Marketing Educators’ Conference Proceedings, Nashville, 2023.

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2023) 1–31.

Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
L. Steinhoff, R.W. Palmatier, K.D. Martin, G. Fox, C.M. Henderson, J.K. Saint Clair, S. Yan, J.-Y. Lee, T. Perko, C.M. Harmeling, Journal of Service Management Research 6 (2022) 2–27.

Theorizing Marketplace Solidarity Systems: From Consumer–Firm Dyads to Structures of Mutual Support
B. Alberternst, L. Steinhoff, A. Eggert, M. Giesler, in: 2022 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2022.

How Do I Tell Them? Analyzing Companies' Provision of Rejection Reasons in Product Testing Programs
I. Garnefeld, L. Steinhoff, K. Küpper, in: 2022 AMA Winter Marketing Educators’ Conference Proceedings, Las Vegas, 2022.

The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.

Exploring the customer journey of voice commerce: A research agenda
E. Böhm, A. Eggert, I. Garnefeld, H. Holzmüller, T. Schaefers, L. Steinhoff, D. Woisetschläger, SMR - Journal of Service Management Research 6 (2022) 216–231.

Customer Inertia Marketing
C.M. Henderson, L. Steinhoff, C.M. Harmeling, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 350–373.

An Emerging Theory of Loyalty Program Dynamics
J.J. Kim, L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 49 (2021) 71–95.

Commentary: Opportunities and Challenges of Technology in Relationship Marketing
L. Steinhoff, R.W. Palmatier, Australasian Marketing Journal 29 (2021) 111–117.

Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages
L. Steinhoff, M.M. Zondag, Journal of Business Research 129 (2021) 70–82.