Palmatier, R. W., &; Steinhoff, L. (2019). Relationship Marketing in the Digital Age. Routledge Taylor &; Francis Group.https://doi.org/10.4324/9781315143583 
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DOI: https://doi.org/10.4324/9781315143583

Steinhoff, L., Arli, D., Weaven, S., &; Kozlenkova, I. V. (2019). Online Relationship Marketing. Journal of the Academy of Marketing Science, 47(3), 369–393.https://doi.org/10.1007/s11747-018-0621-6 
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Steinhoff, L., &; Zondag, M. (2019). Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg.
LibreCat: /record/45743

Maurer, A. (2018). Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn.
LibreCat: /record/3313

Michels, L. J. (2018). The Segmentation of Video-On-Demand Consumers. Universität Paderborn.
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Walter, M. (2018). Sentiment Analysis of User-generated Ratings in the Sharing Economy . Universität Paderborn.
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Korn, H. (2018). Restaurant reputation and meal prices: empricial evidence from the German restaurant industry. Universität Paderborn.
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Rötzmeier-Keuper, J., Hendricks, J., Wünderlich, N., &; Schmitz, G. (2018). Triadic relationships in the context of services for animal companions. Journal of Business Research, (85), 295--303.
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Fanasch, P., &; Frick, B. (2018). What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics, 1–27.https://doi.org/10.1017/jwe.2018.28 
LibreCat: /record/5772
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Eggert, A., Steinhoff, L., &; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
LibreCat: /record/6199