A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat: /record/45746

R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
LibreCat: /record/3308

M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.
LibreCat: /record/3311

V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, and  Pritha  Gupta, “Pairwise versus Pointwise Ranking: A Case Study,” Schedae Informaticae, vol. 25, 2016.
LibreCat: /record/3318
DOI: 10.4467/20838476si.16.006.6187

C. Voss, H. Perks, R. Sousa, L. Witell, and N. Wünderlich, “Reflections on Context in Service Research.,” Journal of Service Management, vol. 27, no. 1, pp. 30–36, 2016.
LibreCat: /record/5700

X. Li and R. Peeters, “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ ,” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , 2016.
LibreCat: /record/5775

M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.
LibreCat: /record/4839

E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, no. 1–2, pp. 128--149, 2016.
LibreCat: /record/4842

M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.
LibreCat: /record/4843

S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.
LibreCat: /record/4845