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Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
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Born, Marieke, et al. “Peer Influence on Protest Participation: Communication and Trust between Co-Workers as Inhibitors or Facilitators of Mobilization.” Social Science Research, 2016, pp. 58--72.
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Thommes, Kirsten, and Simon Oertel. “Elements of Organizational Identity and the Role of a Firm’s History.” Academy of Management Proceedings, no. 1, 2016, p. 13754.
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Thommes, Kirsten. “Entrepreneurial Activity-The Impact of Childhood.” Academy of Management Proceedings, no. 1, 2016, p. 13740.
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Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107.
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Cramer, C., et al. “The Service Award Paradox.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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Oertel, Simon, et al. “Shadows of the Past: The Effect of Communist Heritage on Employee Consultation.” ILR Review, vol. 69, no. 3, SAGE Publications Sage CA: Los Angeles, CA, 2016, pp. 683–713.
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