Doescher, K., Hogreve, J., &; Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
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Garnefeld, I., Helm, S., Eggert, A., &; Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat: /record/7803

Münkhoff, E., Garnefeld, I., &; Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat: /record/7804

Eggert, A., Hogreve, J., Ulaga, W., &; Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat: /record/7805

Eggert, A., Garnefeld, I., &; Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat: /record/7806

Hunter, G., Garnefeld, I., &; Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat: /record/7807

Wünderlich, N., Schumann, J. H., Wangenheim, F. v, &; Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
LibreCat: /record/5719

Wehner, M. C., Kabst, R., &; Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24).
LibreCat: /record/6104

Wehner, M. C., &; Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24).
LibreCat: /record/6106

Kabst, R., Meifert, M., &; Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40).
LibreCat: /record/6107