Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
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Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
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Ackermann, Sebastian, et al., editors. Geschäftsmodelle in virtuellen Spielwelten. Books on Demand, 2010.
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