Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat: /record/7867

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?
A. Eggert, W. Ulaga, in: Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat: /record/7868

Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?
I. Garnefeld, S. Helm, S. Tax, A. Eggert, in: Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat: /record/7869

Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat: /record/7870

Who Owns the Customer? Exploring Customer Loyalty in a Channel Context
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat: /record/7871

Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings
N. Wünderlich, Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings, 1st ed., Springer Gabler, Wiesbaden, 2009.
LibreCat: /record/5721

Vorteil Interim Management
R. Kabst, W. Thost, R. Isidor, Vorteil Interim Management, 2009.
LibreCat: /record/6114

Was zeichnet den erfolgreichen Interim Manager aus?
R. Kabst, R. Isidor, W. Thost, H. Linné, Was Zeichnet Den Erfolgreichen Interim Manager Aus?, 2009.
LibreCat: /record/6115

Manager auf Zeit: Ignoriert oder akzeptiert?
R. Kabst, R. Isidor, W. Thost, R. Nagel, Manager Auf Zeit: Ignoriert Oder Akzeptiert?, 2009.
LibreCat: /record/6116

International Fachkräfte gewinnen
R. Kabst, S. Salow, M. Baum, International Fachkräfte Gewinnen, 2009.
LibreCat: /record/6117