The Role of Self-Rewarding Behavior in Cashback Loyalty Programs
M. Becker, N. Wiegand, L. Steinhoff, K. Baidina, in: Proceedings of the 51st European Marketing Academy (EMAC) Conference, Budapest., 2022.
LibreCat: /record/45738

Customer Engagement in International Markets
L. Steinhoff, J. (S. ) Liu, X. Li, R.W. Palmatier, Journal of International Marketing 31 (2022) 1–31.
LibreCat: /record/45720
DOI: 10.1177/1069031X221099211

Assistant nurses and orientation to care robot use in three European countries
O. Tuisku, R.-M. Johansson-Pajala, J.A. Hoppe, S. Pekkarinen, L. Hennala, K. Thommes, C. Gustafsson, H. Melkas, Behaviour &;amp; Information Technology 42 (2022) 758–774.
LibreCat: /record/51210
DOI: 10.1080/0144929x.2022.2042736

Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics
D. van Straaten, Inferring Quality with Reputation Systems - Experimental Evidence on Elicitation Mechanisms and Aggregation Metrics, 2021.
LibreCat: /record/24886
DOI: 10.17619/UNIPB/1-1189 

The relationship between talent management and individual and organizational performance
B. Krebs, M.C. Wehner, in: I. Tarique (Ed.), The Routledge Companion to Talent Management, Routledge, New York, NY, 2021, pp. 539–555.
LibreCat: /record/24371

cI will survived: Online streaming and the chart survival of music tracks
D. Kaimann, I. Tanneberg, J. Cox, Managerial and Decision Economics 42 (2021) 3–20.
LibreCat: /record/21289
DOI: 10.1002/mde.3226

Exploring the paths towards service growth in manufacturing companies
L. Harrmann, E. Böhm, A. Eggert, in: 2021 AMA Winter Academic Conference, 2021.
LibreCat: /record/46670

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions
A. Salonen, H. Terho, E. Böhm, A. Virtanen, R. Rajala, Journal of the Academy of Marketing Science 49 (2021) 139–163.
LibreCat: /record/41338
DOI: 10.1007/s11747-020-00729-z

Online reviews generated through product testing: can more favorable reviews be enticed with free products?
I. Garnefeld, T. Krah, E. Böhm, D.D. Gremler, Journal of the Academy of Marketing Science 49 (2021) 703–722.
LibreCat: /record/41337
DOI: 10.1007/s11747-021-00770-6

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration
T. Schaefers, S. Ruffer, E. Böhm, Industrial Marketing Management 93 (2021) 466–481.
LibreCat: /record/46635
DOI: 10.1016/j.indmarman.2020.06.002