Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor &; Francis Group, New York and Abingdon, 2019.

Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.

Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.

Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.

The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.

Sentiment Analysis of User-generated Ratings in the Sharing Economy 
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.

Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.

Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.

What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.

Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).