Steinmetz H, Davidov E, Schmidt P. Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior. Methodological Innovation. 2011;6(1):95-110.

Kaimann D. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn; 2011.

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award). In: 2011 AMA Winter Academic Conference, Austin, TX. ; 2011.

Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.

Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: 40th EMAC Annual Conference, Ljubljana. ; 2011.

Eggert A, Hogreve J, Ulaga W, Münkhoff E. Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis. Industrial Marketing Management. 2011;40(5):661-670. doi:10.1016/j.indmarman.2011.05.007

Schneider M, Rütten K-G. Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt. Personal. 2011;(2):6--8.

Warneke D, Schneider M. Expatriate compensation packages: what do employees prefer? Cross Cultural Management: An International Journal. 2011;(2):236--256.

Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.

Hunter G, Garnefeld I, Steinhoff L. Can Retailers Improve Loyalty by Empowering Consumers? In: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin. ; 2011.