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Becker-Özcamlica, Hürrem, et al. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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Eggert, Andreas, et al. The Loyalty Effect of Gift Purchases. 2017.
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Garnefeld, I., et al. Managing the Necessary Evil: Can Payment Methods Reduce Product Returns. 2017.
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Cramer, C., et al. Service Awards: Do They Help or Harm in Case of a Service Failure? 2017.
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Sürücü, Oktay, et al. Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn, 2017.
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Frick, Bernd, et al. “The Revenue Potential of Product Differentiation: Empirical Evidence Fro the Croation Restaurant Industry.”10.3727/216929717X15046207899410__Gastronomy and Tourism, vol. 2, no. 4, Cognizant Communication Corporation, 2017, pp. 259-271(13), doi:10.3727/216929717X15046207899410.
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Garnefeld, I., et al. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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Cramer, C., et al. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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Terho, Harri, et al. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.”10.1016/j.indmarman.2017.06.015__Industrial Marketing Management, vol. 66, Elsevier BV, 2017, pp. 42–55, doi:10.1016/j.indmarman.2017.06.015.
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Schneider, Martin, and Johanna Flore. “Training and Commitment in a German Manufacturing Company during the Post-2008 Crisis: A Case of Internal Flexicurity.”10.1080/09585192.2017.1308413__The International Journal of Human Resource Management, Informa UK Limited, 2017, pp. 1–17, doi:10.1080/09585192.2017.1308413.
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Radermacher, Katharina, et al. “Signalling to Young Knowledge Workers through Architecture? A Conjoint Analysis.” German Journal of Human Resource Management, no. 1, 2017, pp. 71--93.
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Radermacher, Katharina, and Martin Schneider. “Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. .” PERSONALquaterly, 2017, pp. 10–16.
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Schneider, Martin, and Johanna Flore. “Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. .” PERSONALquaterly, 2017, pp. 45–53.
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Radermacher, Katharina, et al. “Signalling to Young Knowledge Workers through Architecture? A Conjoint Analysis.” German Journal of Human Resource Management, no. 1, 2017, pp. 71--93.
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Eggert, A., et al. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Conference Proceedings, Orlando, 2017.
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Breuer, Robin. Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.
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Melnikov, Vitalik, et al. “Pairwise versus Pointwise Ranking: A Case Study.”10.4467/20838476si.16.006.6187__Schedae Informaticae, vol. 25, Uniwersytet Jagiellonski - Wydawnictwo Uniwersytetu Jagiellonskiego, 2016, doi:10.4467/20838476si.16.006.6187.
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Steiner, Michael, et al. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2, 2016, pp. 151--165.
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Boehm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2, 2016, pp. 128--149.
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Steiner, Michael, et al. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2, 2016, pp. 276--296.
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Wagner, Stephan M., and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, pp. 27--36.
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Fahr, René. “Verantwortung Macht Sinn: Corporate Social Responsibility.” Personnel Quarterly Vol. 4, 2016.
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Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research, vol. 69, no. 7, Elsevier, 2016, pp. 2424--2431.
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Born, Marieke, et al. “Peer Influence on Protest Participation: Communication and Trust between Co-Workers as Inhibitors or Facilitators of Mobilization.” Social Science Research, 2016, pp. 58--72.
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Thommes, Kirsten, and Simon Oertel. “Elements of Organizational Identity and the Role of a Firm’s History.” Academy of Management Proceedings, no. 1, 2016, p. 13754.
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Thommes, Kirsten. “Entrepreneurial Activity-The Impact of Childhood.” Academy of Management Proceedings, no. 1, 2016, p. 13740.
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Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107.
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Cramer, C., et al. “The Service Award Paradox.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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Böhm, E., et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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Oertel, Simon, et al. “Shadows of the Past: The Effect of Communist Heritage on Employee Consultation.” ILR Review, vol. 69, no. 3, SAGE Publications Sage CA: Los Angeles, CA, 2016, pp. 683–713.
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Thommes, Kirsten, et al. “Organizational Failure in the Aftermath of Institutional Upheaval.” Organization Studies, vol. 37, no. 8, 2016, pp. 1067–87.
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Böhm, Eva, et al. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
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Eggert, A., et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
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Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
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Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
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Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
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Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?”10.1016/j.indmarman.2016.04.007__Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
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Backes-Gellner, Uschi, et al. “Human Resource Management and Radical Innovation: A Fuzzy-Set QCA of US Multinationals in Germany, Switzerland, and the UK.” Journal of Business Economics, no. 7, 2016, pp. 751--772.
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Alewell, Dorothea, et al. “Die Wirkungen Des Outsourcings von Personalfunktionen – Ein Überblick Über Verschiedene Theoretische Ansätze Und Entwicklung Eines Umfassenden Wirkungssets/ Effects of the Outsourcing of Personnel Functions – an Overview of Several Theoretical Approaches and Development of a Comprehensive Set of Effects.”10.1515/arbeit-2007-0404__Arbeit, vol. 16, no. 4, Walter de Gruyter GmbH, 2016, pp. 282–95, doi:10.1515/arbeit-2007-0404.
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Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.”10.1007/s11747-014-0405-6__Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.
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Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
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Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
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Fanasch, Patrizia. Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.
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Walczok, Gregor Paul. Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.
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Cox, Joe, and Daniel Kaimann. “How Do Reviews from Professional Critics Interact with Other Signals of Product Quality? Evidence from the Video Game Industry.”10.1002/cb.1553__Journal of Consumer Behaviour, vol. 14, no. 6, Wiley Online Library, 2015, pp. 366–77, doi:10.1002/cb.1553.
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Grund, Christian, and Kirsten Thommes. Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.
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Grund, Christian, et al. Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.
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Fahr, Rene, and Behnud Mir Djawadi. “‘and They Are Really Lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.”10.1016/j.joep.2015.03.002__Journal of Economic Psychology, Elsevier, 2015, pp. 48–59, doi:10.1016/j.joep.2015.03.002.
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Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
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Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
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Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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Eggert, Andreas, et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research, vol. 18, no. 2, 2015, pp. 210--228.
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Terho, Harri, et al. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, pp. 12--21.
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Eggert, Andreas, et al. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, pp. 173--183.
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Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology, vol. 48, 2015, pp. 48–59.
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Eggert, Andreas, et al. “Wertbasiertes Verkaufen Auf Industriegütermärkten.”10.1007/978-3-8349-4681-2_23__Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, 2015, pp. 483–95, doi:10.1007/978-3-8349-4681-2_23.
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Grund, Christian, et al. “Public Good Provision in Blended Groups of Partners and Strangers.” Economics Letters, 2015, pp. 41--44.
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Thommes, Kirsten, et al. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, pp. 78--87.
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Fahr, Rene, and Dörte Foit. “Kleine Unternehmen - Kleine Verantwortung? Theorie Und Praxis Unternehmerischer Verantwortung Im Mittelstand.” BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", edited by W. Becker and P. Ulrich, 1st ed., W. Kohlhammer-Verlag, 2015, p. Chapter 4.6.1.
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Thommes, Kirsten, and Simon Oertel. “History as a Source of Competitive Advantages.” Scandinavian Management Journal, vol. 31, 2015, pp. 549–60.
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Wehner, M. C., et al. “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.” Journal of Business Economics., 2015.
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Hütt, P., et al. “Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.” International Business Review., 2015.
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Wolf, S., et al. “Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.” Journal of Accounting &; Organizational Change., 2015.
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Isidor, R., et al. “Interim Management Utilization, Firm Flexibility and Its Impact on Firm Performance.” International Journal of Human Resources Development and Management. , 2015.
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Baum, M., et al. “Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.” Human Resource Management. , 2015.
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Baum, M., and Rüdiger Kabst. “The Effectiveness of Recruitment Advertisement and Recruitment Websites: Indirect and Interactive Effects on Applicant Attraction.” Human Resource Management (HRM)., 2015.
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Wehner, M. C., et al. “Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? .” Human Resource Management. , 2015.
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Li, C., and P. Parboteeah. “The Effect of Culture on the Responsiveness of Firms to Mimetic Forces: Imitative Foreign Joint Venture Entries into China, 1985–2003.” Journal of World Business, vol. 50, no. 3, 2015, pp. 465–76.
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Schneid, M., et al. “The Influence of Cultural Context on the Relationship between Gender Diversity and Team Performance: A Meta-Analysis.” International Journal of Human Resource Management., vol. 26, no. 6, 2015, pp. 733–56.
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Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” 44th EMAC Annual Conference, Leuven, 2015.
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Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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Böhm, Eva, et al. “Recognizing Value Creation Opportunities in Business Markets.” 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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Eggert, A., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” 44th EMAC Annual Conference, Leuven, 2015.
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Iseke, Anja, et al. “Cross-Cutting Organizational and Demographic Divides and the Performance of Research and Development Teams: Two Wrongs Can Make a Right.” R\'26;D Management, no. 1, 2015, pp. 23--40.
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Eggert, A., et al. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.”10.1177/1094670514566797__Journal of Service Research, vol. 18, no. 2, 2015, pp. 210–28, doi:10.1177/1094670514566797.
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Eggert, A., et al. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.
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Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.
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Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.
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Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Customer Collectives in Healthcare: The Transformative Potential of Service to Overcome Consumer Vulnerability.”  Proceedings of the 39th Annual Macromarketing Conference, 2014.
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Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “Interdependent Relationships Between and among Service Providers and Customer Collectives.” Proceedings of the AMA SERVSIG International Service Research Conference, 2014.
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Eggert, A., et al. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
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Kanuri, V., et al. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” ISBM 2014 Academic Conference, 2014.
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Eggert, A., et al. “Selling Value in Business Markets: Why a Powerful Idea Often Fails.” ISBM 2014 Academic Conference, 2014.
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Ritter, T., et al. “The Corporate Marketing Department - Between Value and Vanish.” ISBM 2014 Academic Conference, 2014.
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Eggert, A., et al. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
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Terho, H., et al. “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities.” 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
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Schumann, Jan H., et al. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing, vol. 90, no. 1, Elsevier, 2014, pp. 111–18.
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