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Schneider, Martin, and Andreas Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management, no. 1, 2014, pp. 312--328.
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Steinhoff, Lena. Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse. Springer Gabler, 2014, doi:10.1007/978-3-658-06357-3.
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Oertel, Simon, et al. “Born in the GDR: Imprinting, Structural Inertia and the Survival Chances of Organizations.”10.5465/ambpp.2013.11642abstract__Academy of Management Annual Meeting Proceedings, edited by Guclu Atinc, 2013, doi:10.5465/ambpp.2013.11642abstract.
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Eggert, A., et al. “Exploring Differential Effects of Product and Service Innovations on Industrial Firms’ Financial Performance.” 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
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Weber, P., and Rüdiger Kabst. “Unterstützung von Kommunalverwaltung Bei Bürgerbeteiligung.” Verwaltungskommunikation - Wissenschaftliche Analyse Und Praktische Beispiele, edited by Hermann Hill, Nomos, 2013, pp. 145–52.
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Mir Djawadi, Behnud, and Rene Fahr. The Impact of Risk Perception and Risk Attitudes on Corrupt Behavior: Evidence from a Petty Corruption Experiment. 2013.
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Münkhoff, Eva, editor. Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse. Springer Gabler, 2013.
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Bauhoff, Frauke, and Martin Schneider. Sekretärin Des Vorstandes“Gesucht: Stellenanzeigen Und Die Expressive Funktion Des AGG.” Industrielle Beziehungen/The German Journal of Industrial Relations, 2013, pp. 54--76.
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Baum, M., and Rüdiger Kabst. “Conjoint Implications on Job Preferences: The Moderating Role of Involvement.” International Journal of Human Resource Management (IJHRM)., vol. 24, no. 7, 2013, pp. 1393–417.
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Baum, M., and Rüdiger Kabst. “How to Attract Applicants in the Atlantic versus the Asia-Pacific Region? A Cross-National Analysis on China, India, Germany, and Hungary.” Journal of World Business (JWB)., vol. 48, no. 2, 2013, pp. 175–85.
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Garnefeld, I., et al. “Threat and Normative Appeals to Reduce Product Returns in Online Retailing – An Effective Marketing Practice?” 42nd EMAC Annual Conference, Istanbul, 2013.
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Münkhoff, Eva, et al. “How to Prolong a Sales Promotion – Ex-Post Time Extension versus Reframing.” 42nd EMAC Annual Conference, Istanbul, 2013.
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Münkhoff, Eva. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler, 2013, doi:10.1007/978-3-658-02122-1.
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Schneider, Martin. “‘Gung Ho’: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. .” Macht und Employment Relations , edited by Renate Ortlieb Heiko Hoßfeld, 2013.
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Garnefeld, I., and Lena Steinhoff. “Primacy versus Recency Effects in Extended Service Encounters.”http://dx.doi.org/10.1108/09564231311304198__Journal of Service Management, vol. 24, no. 1, 2013, pp. 64–81, doi:http://dx.doi.org/10.1108/09564231311304198.
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Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
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Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
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Baum, M., and Rüdiger Kabst. “Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.
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Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.
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