Steinhoff, Lena, and R. W. Palmatier. “The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance.” Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
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Steinhoff, Lena, and R. W. Palmatier. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series. 2013, pp. 13–105.
LibreCat: /record/45756

Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7739

Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
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Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
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Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat: /record/7742

Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7743

Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7744

Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7745

Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.
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Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.
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Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation, vol. 32, no. 2, Elsevier, 2012, pp. 133–43.
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Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely, vol. 64, no. 1, 2012, pp. 34–39.
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Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely, vol. 64, no. 3, 2012, p. 3.
LibreCat: /record/6103

Weber, W., and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed., 2012.
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Baum, M., et al. “Determinants of Different Types of Born Globals.” Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, Edward Elgar Publishing Ltd., 2012, pp. 36–45.
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Isidor, R., et al. “Die Messung von Joint-Venture Erfolg.” Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 2012, pp. 193–205.
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Schneid, M., et al. Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell. 2012.
LibreCat: /record/6275

Kabst, Rüdiger. Endogeneity in the Behavioral Sciences: An Illustration with Real Data. 2012.
LibreCat: /record/6277

Wehner, M. C., et al. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? 2012.
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Frick, Bernd, et al. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1, 2012, pp. 12--28.
LibreCat: /record/4835

Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.
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Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.
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Baum, M., et al. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, 2012, pp. 235–53.
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Baum, M., and Rüdiger Kabst. “Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.
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Maekelburger, B., et al. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS)., vol. 42, no. 5, 2012, pp. 458–76.
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Eberz, L. M., et al. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP)., vol. 26, no. 1, 2012, pp. 5–29.
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Wehner, M. C., et al. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 9, 2012, pp. 913–33.
LibreCat: /record/5508

Strohmeier, S., and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, 2012, pp. 328–42.
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Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.
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Wehner, M. C., et al. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.”  Human Resource Management., vol. 51, no. 4, 2012, pp. 601–23.
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Eiche, J., et al. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 3, 2012, pp. 143–65.
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Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.
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Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods, vol. 6, no. 1, 2012, pp. 61–75.
LibreCat: /record/5519

Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
LibreCat: /record/46698

Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
LibreCat: /record/46699

Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.
LibreCat: /record/45750

Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.
LibreCat: /record/45751

Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat: /record/7746

Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat: /record/7803

Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat: /record/7804

Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat: /record/7805

Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
LibreCat: /record/7806

Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.
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Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.
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Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24.
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Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40.
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Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.
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Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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Isidor, R., et al. Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit. 2011.
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Schneid, M., et al. Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse. 2011.
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Schneid, M., et al. Age Diversity and Team Outcomes: A Quantitative Review. . 2011.
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Baum, M., et al. Advertisement-Image Congruity in the Recruitment Context. 2011.
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Wehner, M. C., et al. Applicant Reactions to Outsourcing of the Recruitment: Does Corporate Image Compensate for Negative Applicant Reactions? 2011.
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Wehner, M. C., et al. Der Personalverantwortliche Als eStrategic Architect“: Persönliche Einstellung Oder Subjektive Norm? 2011.
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Deutscher, F., et al. Die Komplementäre Wirkung von Unternehmerischer Orientierung, Marktorientierung Und Lernorientierung Auf Den Unternehmenserfolg Junger Technologieunternehmen. 2011.
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Zapkau, F. B., et al. Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An Empirical Analysis Based on the Theory of Planned Behavior. 2011.
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Maekelburger, B., et al. The Influence of Entrepreneurial Traits on the Strategic Orientation and New Product Success in High-Technology Firms. 2011.
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Kabst, Rüdiger, and M. C. Wehner. Methodology of the Cranet Survey - International Executive Report 2011, Cranfield. 2011.
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Garnefeld, Ina, et al. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1, 2011, pp. 93--107.
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Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5, 2011, pp. 661--670.
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Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2, 2011, pp. 169--186.
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Fahr, Ren\rquote e, and Bernd Irlenbusch. “Who Follows the Crowd—Groups or Individuals?” Journal of Economic Behavior \'26; Organization, no. 1, 2011, pp. 200--209.
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Fahr, Ren\rquote e. “Job Design and Job Satisfaction—Empirical Evidence for Germany?” Management Revue, 2011, pp. 28--46.
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Hinerasky, Christiane, and Rene Fahr. When the Early Bird Catches the Worm: The Impact of Training in Retail. 2011.
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Ivens, Björn, and Andreas Eggert. “Key Account Management.” Handbuch Vertriebsmanagement, 2011.
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Alewell, Dorothea, et al. “HRM and the Use of Personnel Services: An Empirical Analysis of German Firms.” International Journal of Manpower, no. 4, 2011, pp. 394--409.
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Braun, Irene, et al. “HR Outsourcing and Service Quality: Theoretical Framework and Empirical Evidence.” Personnel Review, vol. 40, no. 3, 2011, pp. 364--382.
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Haun, S., et al. “Objective Work-Nonwork Conflict: From Incompatible Demands to Decreased Work Role Performance. .” Journal of Vocational Behavior., vol. 79, no. 2, 2011, pp. 578–87.
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Steinmetz, Holger, et al. “A Need-Based Approach to Organizational Commitment and Job Involvement: Cross-Cultural Evidence from Germany and South Korea.” Journal of Managerial Psychology., vol. 26, no. 7, 2011, pp. 623–44.
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Baum, M., et al. “A Typology of International New Ventures: Empirical Evidence from High Technology Industries.” Journal of Small Business Management (JSBM)., vol. 49, no. 3, 2011, pp. 305–30.
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Chae, B., et al. “An Exploratory Cross-National Study of Information Sharing and Human Resource Information Systems. .” Journal of Global Information Management., vol. 19, no. 4, 2011, pp. 18–44.
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Baum, M., and Rüdiger Kabst. “Arbeitgebermarkenaufbau Durch Informelle Hochschul-Personalmarketingmaßnahmen: Eine Empirische Analyse Im Deutschen Mittelstand.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 81, no. 3, 2011, pp. 327–49.
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Steinmetz, Holger, et al. “Conceptual and Methodological Issues in Comparative HRM Research: The Cranet Project.” Human Resource Management Review (HRMR)., vol. 21, no. 1, 2011, pp. 16–26.
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Schwens, C., and Rüdiger Kabst. “Entry Learning, Age at Internationalization, and Foreign Venture Performance of Young Technology Firms.” Schmalenbach Business Review (Sbr). , vol. 63, no. 7, 2011, pp. 308–30.
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Prince, J. B., et al. “High Involvement Information Sharing Practices: An International Perspective.” International Journal of Human Resource Management., vol. 22, no. 12, 2011, pp. 2485–506.
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Isidor, R., et al. “Human Resource Management and Early Internationalization: Is There a Leap-Frogging in International Staffing? .” International Journal of Human Resource Management (IJHRM)., vol. 22, no. 10, 2011, pp. 2167–84.
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Schwens, C., et al. “International Entrepreneurship: A Meta-Analysis.” Best Paper Proceedings of the 2011 Academy of Management., 2011.
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Schwens, C., and Rüdiger Kabst. “Internationalization of Young Technology Firms: A Complementary Perspective on Antecedents of Foreign Market Familiarity. .” International Business Review (IBR)., vol. 20, 2011, pp. 60–74.
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Steinmetz, Holger, et al. “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.” Methodological Innovation, vol. 6, no. 1, 2011, pp. 95–110.
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Kaimann, Daniel. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn, 2011.
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Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” 2011 AMA Winter Academic Conference, Austin, TX, 2011.
LibreCat: /record/46702

Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” 40th EMAC Annual Conference, Ljubljana, 2011.
LibreCat: /record/46701

Münkhoff, Eva, et al. “Time Extension of Sales Promotions – How Do Customers React?” 40th EMAC Annual Conference, Ljubljana, 2011.
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Eggert, Andreas, et al. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.”10.1016/j.indmarman.2011.05.007__Industrial Marketing Management, vol. 40, no. 5, Elsevier BV, 2011, pp. 661–70, doi:10.1016/j.indmarman.2011.05.007.
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DOI: 10.1016/j.indmarman.2011.05.007

Schneider, Martin, and Karl-Georg Rütten. “Schöpferische Zerstörung - Unternehmen Haben Die Rezession Mit Teilweise Neuen Beschäftigungspolitischen Instrumenten Bewältigt.” Personal, no. 2, 2011, pp. 6--8.
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Warneke, Doris, and Martin Schneider. “Expatriate Compensation Packages: What Do Employees Prefer?” Cross Cultural Management: An International Journal, no. 2, 2011, pp. 236--256.
LibreCat: /record/4916

Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat: /record/45752

Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat: /record/45753

Garnefeld, I., et al. “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting.” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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Münkhoff, E., et al. “Referral Reward Programs: A Means for Service Recovery?” Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
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Garnefeld, I., et al. “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study.” Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
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Eggert, A., et al. “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis.” Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
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Frick, B., et al. “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis.” Proceedings of the 39th EMAC Conference, 2010.
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Eggert, A., et al. “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis.” Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
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Garnefeld, I., et al. “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers.” Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat: /record/7855

Ackermann, Sebastian, et al., editors. Geschäftsmodelle in virtuellen Spielwelten. Books on Demand, 2010.
LibreCat: /record/5720