Salonen, A., Terho, H., Böhm, E., Rajala, R., &; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales? 47rd EMAC Annual Conference, Glasgow, UK. 47rd EMAC Annual Conference, Glasgow, UK.

Salonen, A., Terho, H., Böhm, E., Rajala, R., &; Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales. ISBM 2018 Academic Conference, Cambridge, MA. ISBM 2018 Academic Conference, Cambridge, MA.

Garnefeld, I., Böhm, E., Klimke, L., &; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147.https://doi.org/10.1007/s11747-018-0600-y 

Eisele, S., &; Schneider, M. (2018).  Personalwirtschaft. In G. Engels, G. Maier, &; E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten (pp. 1–20).

Schneider, M. (2018). Digitalization of Production, Human Capital, and Organizational Capital. In C. Harteis (Ed.), The Impact of Digitalization in the Workplace (pp. 39--52).https://doi.org/10.1007/978-3-319-63257-5_4 

Steinhoff, L., Witte, C., &; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. Journal of Service Management Research, 2(2), 22–35.http://dx.doi.org/10.15358/2511-8676-2018-2-22 

Steinhoff, L., &; Zondag, M. (2018). Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey. 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.

Eggert, A., Steinhoff, L., &; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty? 2018 Winter AMA Conference Proceedings, New Orleans. 2018 Winter AMA Conference Proceedings, New Orleans.

Krebs, B., Wehner, M., &; Kabst, R. (2017). Wer hat hier das Sagen? Personalmagazin, 2, 20–23.

Krebs, B., Wehner, M., &; Kabst, R. (2017). Nordeuropa hat´s nicht nötig. Personalmagazin, 2, 24–25.

Rauterberg, H., &; Krebs, B. (2017). Cranet Survey 2015/2016 - Stand der HR-Digitalisierung. Personalführung, 5, 28–33.

Frick, B., &; Kaimann, D. (2017). The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets. Applied Economics Letters, 24(17), 1237–1240.https://doi.org/10.1080/13504851.2016.1270399 

Rötzmeier-Keuper, J., &; Wünderlich, N. (2017). How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.

Jakobs, M.-C., Krämer, J., van Straaten, D., &; Lettmann, T. (2017). Certiû01cation Matters for Service Markets. In T. P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION) (pp. 7–12).

Thommes, K. (2017). Managementpraktiken in KMU. In D. Müller (Ed.), Controlling für kleine und mittlere Unternehmen (2nd ed., pp. 367–392). Berlin, Boston: De Gruyter.https://doi.org/10.1515/9783110517163-015 

Krebs, B. P. (2017). Talent management and workforce performance: The too-much-potential-talent-effect. . Academy of Management Annual Meeting , Atlanta, USA.

Rose, A. (2017). The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn.

Terho, H., Eggert, A., Ulaga, W., Haas, A., &; Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.

Payne, A., Frow, P., &; Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.

Eggert, A., Boehm, E., &; Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.

Boehm, E., Eggert, A., &; Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.

Helm, S., Günter, B., &; Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2 

Wangenheim, F. v, Wünderlich, N. V., &; Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.

Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2_2 

Helm, S., Günter, B., &; Eggert, A. (2017). Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In Kundenwert (pp. 3–34). Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2_1 

Wangenheim, F. v, Wünderlich, N., &; Schumann, J. H. (2017). Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research, (79), 181--188.

Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C.,  De Keyser, A. (2017). “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research, (79), 238--246.

Wünderlich, N., &; Paluch, S. (2017). A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In Proceedings of the 38th International Conference on Information Systems (ICIS 2017). Seoul, Korea.

Teßmer, I., Olsson, M., Gustafsson, A., &; Wünderlich, N. (2017). How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In Proceedings of the 2017 Frontiers in Service Conference. New York City, USA.

Grund, C., &; Thommes, K. (2017). The Role of Contract Types for Employees’ Public Service Motivation. Schmalenbach Business Review, (4), 377--398.

Klabuhn, J., &; Thommes, K. (2017). Age diversity and its effects on team performance. In Academy of Management Proceedings (p. 15119).

Garnefeld, I., Boehm, E., &; Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Kundenwert (pp. 599--624).

Larivière, B., Bowen, D., Andreassen, T. W., Kunz, W., Sirianni, N. J., Voss, C.,  De Keyser, A. (2017). Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In Proceedings of QUIS 2017. Porto, Portugal.

Becker-Özcamlica, H., Teßmer, I., &; Wünderlich, N. (2017). Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In Proceedings of the 2017 Winter Marketing Educators’ Conference. Orlando, USA.

Eggert, A., Steinhoff, L., &; Witte, C. (2017). The Loyalty Effect of Gift Purchases.

Garnefeld, I., Boehm, E., &; Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.

Cramer, C., Boehm, E., &; Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure?

Sürücü, O., Mir Djawadi, B., &; Brangewitz, S. (2017). Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn.

Frick, B., Gergaud, O., &; Winter, P. (2017). The revenue potential of product differentiation: Empirical evidence fro the Croation restaurant industry. Gastronomy and Tourism, 2(4), 259-271(13).https://doi.org/10.3727/216929717X15046207899410 

John, T., Feldotto, M., Hemsen, P., Klingsieck, K., Kundisch, D., &; Langendorf, M. (2017). Towards a Lean Approach for Gamifying Education. In Proceedings of the 25th European Conference on Information Systems (ECIS) (pp. 2970–2979).

Garnefeld, I., Böhm, E., &; Feider, L. (2017). Managing the necessary evil: Can payment methods reduce product returns (ausgezeichnet mit Best Paper Award). 2017 AMA Winter Academic Conference, Orlando, FL. 2017 AMA Winter Academic Conference, Orlando, FL.

Cramer, C., Böhm, E., &; Eggert, A. (2017). Service Awards: Do They Help or Harm in Case of a Service Failure? 2017 AMA Winter Academic Conference, Orlando, FL. 2017 AMA Winter Academic Conference, Orlando, FL.

Terho, H., Eggert, A., Ulaga, W., Haas, A., &; Böhm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 66, 42–55.https://doi.org/10.1016/j.indmarman.2017.06.015 

Eggert, A., Böhm, E., &; Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, 28(3), 476–498.https://doi.org/10.1108/josm-11-2016-0306 

Riach, J., Morbitzer, A., &; Koeberer, M. (Eds.). (2017). Pick and Place. Englisch für Mechatronik/Lehr-/Arbeitsbuch (3rd edition). Klett Verlag.

Schneider, M., &; Flore, J. (2017). Training and commitment in a German manufacturing company during the post-2008 crisis: a case of internal flexicurity. The International Journal of Human Resource Management, 1–17.https://doi.org/10.1080/09585192.2017.1308413 

Radermacher, K., Schneider, M., Iseke, A., &; Tebbe, T. (2017). Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management, 1, 71--93.

Radermacher, K., &; Schneider, M. (2017). Potenzial der Unternehmensarchitektur im Rahmen des Employer Branding. . PERSONALquaterly, 10–16.

Schneider, M., &; Flore, J. (2017). Qualifizieren und binden: Betriebliche Weiterbildung während Kurzarbeit. . PERSONALquaterly, 45–53.

Radermacher, K., Schneider, M., Iseke, A., &; Tebbe, T. (2017). Signalling to young knowledge workers through architecture? A conjoint analysis. German Journal of Human Resource Management, 1, 71--93.

Eggert, A., Steinhoff, L., &; Witte, C. (2017). The Loyalty Effect of Gift Purchases. 2017 Winter AMA Conference Proceedings, Orlando. 2017 Winter AMA Conference Proceedings, Orlando.

Breuer, R. (2016). Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn.

Amedick, M. (2016). Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn.

Melnikov, V., Hüllermeier, E., Kaimann, D., Frick, B., &; Gupta,https://doi.org/10.4467/20838476si.16.006.6187__Pritha . (2016). Pairwise versus Pointwise Ranking: A Case Study. Schedae Informaticae, 25.https://doi.org/10.4467/20838476si.16.006.6187 

Voss, C., Perks, H., Sousa, R., Witell, L., &; Wünderlich, N. (2016). Reflections on Context in Service Research. Journal of Service Management, 27(1), 30–36.

Li, X., &; Peeters, R. (2016). “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” . “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” .

Steiner, M., Eggert, A., Ulaga, W., &; Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.

Boehm, E., Backhaus, C., Eggert, A., &; Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (1–2), 128--149.

Steiner, M., Wiegand, N., Eggert, A., &; Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.

Wagner, S. M., &; Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.

Fahr, R. (2016). Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol. 4.

Paluch, S., &; Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.

Born, M., Akkerman, A., &; Thommes, K. (2016). Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization. Social Science Research, 58--72.

Thommes, K., &; Oertel, S. (2016). Elements of Organizational Identity and the Role of a Firm’s History. In Academy of Management Proceedings (p. 13754).

Thommes, K. (2016). Entrepreneurial activity-The impact of childhood. In Academy of Management Proceedings (p. 13740).

Steinhoff, L., &; Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.

Cramer, C., Böhm, E., &; Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.

Cramer, C., Böhm, E., &; Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.

Böhm, E., Backhaus, C., Eggert, A., &; Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In 2016 AMA Winter Marketing Educators’ Conference Proceedings.

Oertel, S., Thommes, K., &; Walgenbach, P. (2016). Shadows of the past: The effect of communist heritage on employee consultation. ILR Review, 69(3), 683–713.

Thommes, K., Oertel, S., &; Walgenbach, P. (2016). Organizational Failure in the Aftermath of Institutional Upheaval. Organization Studies, 37(8), 1067–1087.

Böhm, E., Backhaus, C., Eggert, A., &; Pitsis, T. (2016). Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. 2016 AMA Winter Academic Conference, Las Vegas, NV. 2016 AMA Winter Academic Conference, Las Vegas, NV.

Cramer, C., Böhm, E., &; Eggert, A. (2016). Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award). 2016 AMA Winter Academic Conference, Las Vegas, NV. 2016 AMA Winter Academic Conference, Las Vegas, NV .

Eggert, A., Böhm, E., &; Cramer, C. (2016). Business Service Outsourcing in Manufacturing Firms: An Event Study. International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award).

Cramer, C., Böhm, E., &; Eggert, A. (2016). The service award paradox. 45rd EMAC Annual Conference, Oslo. 45rd EMAC Annual Conference, Oslo.

Böhm, E., Backhaus, C., Eggert, A., &; Cummins, T. (2016). Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award), 3(1–2), 128–149.

Garnefeld, I., Böhm, E., &; Feider, L. (2016). Retourenmanagement zur Steigerung des Kundenwerts. In B. Günther, S. Helm, &; A. Eggert (Eds.), Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen (2nd ed.).

Böhm, E., Eggert, A., &; Thiesbrummel, C. (2016). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 60(1), 101–111.https://doi.org/10.1016/j.indmarman.2016.04.007 

Backes-Gellner, U., Kluike, M., Pull, K., Schneider, M., &; Teuber, S. (2016). Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK. Journal of Business Economics, 7, 751--772.

Alewell, D., Bähring, K., &; Thommes, K. (2016). Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects. Arbeit, 16(4), 282–295.https://doi.org/10.1515/arbeit-2007-0404 

Steinhoff, L., &; Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.https://doi.org/10.1007/s11747-014-0405-6 

Witte, C., Steinhoff, L., &; Eggert, A. (2016). The Power of Gift Purchases in Strengthening Customer-Company Relationships. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo. Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo.

Steinhoff, L., Fang, E., Palmatier, R. W., &; Wang, K. (2016). Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series (pp. 16–121).

Fanasch, P. (2015). Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn.

Walczok, G. P. (2015). Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn.

Cox, J., &; Kaimann, D. (2015). How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry. Journal of Consumer Behaviour, 14(6), 366–377.https://doi.org/10.1002/cb.1553 

Grund, C., &; Thommes, K. (2015). Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation.

Grund, C., Harbring, C., &; Thommes, K. (2015). Cooperation in Diverse Teams: The Role of Temporary Group Membership.

Fahr, R., &; Mir Djawadi, B. (2015). “and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment. Journal of Economic Psychology, 48–59.https://doi.org/10.1016/j.joep.2015.03.002 

Eggert, A., Steinhoff, L., &; Witte, C. (2015).  You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In 2015 AMA Summer Marketing Educators’ Conference Proceedings.

Cramer, C., Böhm, E., &; Eggert, A. (2015). Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms. In Proceedings of the 44th European Marketing Academy (EMAC) Conference.

Feider, L., Garnefeld, I., &; Böhm, E. (2015). Threatening customers not to return – An effective strategy for online retailers? In Proceedings of the 44th European Marketing Academy (EMAC) Conference.

Wünderlich, N., Heinonen, K., Ostrom, A. L., Patricio, L., Sousa, R., Voss, C., &; Lemmink, J. (2015). Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing, 29(6/7), 442–447.

Gustafsson, A., Aksoy, L., Brady, M. K., McColl-Kennedy, J. R., Sirianni, N. J., Witell, L., &; Wünderlich, N. (2015). Conducting Service Research that Matters. Journal of Services Marketing, 29(6/7), 425–429.

Scherer, A., Wünderlich, N., &; Von Wangenheim, F. (2015). The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, 39(1), 177–200.

Breugelmans, E., Bijmolt, T. H. A., Zhang, J., Basso, L. J., Dorotic, M., Kopalle, P.,  Wünderlich, N. (2015). Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters, 26(2), 127–139.

Eggert, A., Steinhoff, L., &; Garnefeld, I. (2015). Managing the bright and dark sides of status endowment in hierarchical loyalty programs. Journal of Service Research, 18(2), 210--228.

Terho, H., Eggert, A., Haas, A., &; Ulaga, W. (2015). How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling. Industrial Marketing Management, 12--21.

Eggert, A., Thiesbrummel, C., &; Deutscher, C. (2015). Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies? Industrial Marketing Management, 173--183.

Djawadi, B. M., &; Fahr, R. (2015). “...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.” Journal of Economic Psychology, 48, 48–59.