Eggert A, Boehm E, Akalan R, Gebauer H. Service Growth by Acquisition – An Event Study. 2019.
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Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019.
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Johansson-Pajala R-M, Thommes K, Hoppe JA, et al. Improved Knowledge Changes the Mindset: Older Adults’ Perceptions of Care Robots. In: Zhou J, Salvendy G, eds. HCII 2019. Vol 11592. Lecture Notes in Computer Science. Springer; 2019:212-227. doi:10.1007/978-3-030-22012-9_16
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Eggert A, Böhm E, Akalan R, Gebauer H. Service growth by acquisition – An event study. In: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin. ; 2019.
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Garnefeld I, Eggert A, Husemann-Kopetzky M, Böhm E. Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science. 2019;47(4):595-616. doi:10.1007/s11747-019-00653-x
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Schneider M. Personalwirtschaft. In: Maier GW, Engels G, Steffen E, eds. Handbuch Gestaltung digitaler und vernetzter Arbeitswelten. Springer; 2019:303-322.
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Radermacher K. Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen. Universitätsbibliothek; 2019.
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Schneider M, Iseke A, Pull K. The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management. Published online 2019:1-23. doi:10.1080/09585192.2019.1620307
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Schneider MR, Iseke A, Pull K. The gender pay gap in European executive boards: the role of executives’ pathway into the board. The International Journal of Human Resource Management. Published online 2019:1-23. doi:10.1080/09585192.2019.1620307
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Eggert A, Steinhoff L, Witte C. Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing. 2019;83(5):115-132. doi:10.1177/0022242919860802
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Palmatier RW, Steinhoff L. Relationship Marketing in the Digital Age. Routledge Taylor &; Francis Group; 2019. doi:https://doi.org/10.4324/9781315143583
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DOI: https://doi.org/10.4324/9781315143583

Steinhoff L, Arli D, Weaven S, Kozlenkova IV. Online Relationship Marketing. Journal of the Academy of Marketing Science. 2019;47(3):369-393. doi:https://doi.org/10.1007/s11747-018-0621-6
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Steinhoff L, Zondag M. Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey. In: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg. ; 2019.
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Maurer A. Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse. Universität Paderborn; 2018.
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Michels LJ. The Segmentation of Video-On-Demand Consumers. Universität Paderborn; 2018.
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Walter M. Sentiment Analysis of User-Generated Ratings in the Sharing Economy . Universität Paderborn; 2018.
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Korn H. Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry. Universität Paderborn; 2018.
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Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.
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Fanasch P, Frick B. What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance. Journal of Wine Economics. 2018:1-27. doi:10.1017/jwe.2018.28
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Eggert A, Steinhoff L, Witte C. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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