The Loyalty Effect of Gift Purchases
A. Eggert, L. Steinhoff, C. Witte, in: 2017 Winter AMA Conference Proceedings, Orlando, 2017.
LibreCat: /record/45746

Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse, Universität Paderborn, 2016.
LibreCat: /record/3308

Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden, Universität Paderborn, 2016.
LibreCat: /record/3311

Pairwise versus Pointwise Ranking: A Case Study
V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick,  Pritha  Gupta, Schedae Informaticae 25 (2016).
LibreCat: /record/3318
DOI: 10.4467/20838476si.16.006.6187

Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.
LibreCat: /record/5700

"Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study" 
X. Li, R. Peeters, “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study”  (2016).
LibreCat: /record/5775

Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
LibreCat: /record/4839

Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
LibreCat: /record/4842

Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
LibreCat: /record/4843

Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
LibreCat: /record/4845

Verantwortung macht Sinn: Corporate Social Responsibility
R. Fahr, Personnel Quarterly Vol. 4 (2016).
LibreCat: /record/4870

Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
LibreCat: /record/4951

Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization
M. Born, A. Akkerman, K. Thommes, Social Science Research (2016) 58--72.
LibreCat: /record/4967

Elements of Organizational Identity and the Role of a Firm’s History
K. Thommes, S. Oertel, in: Academy of Management Proceedings, 2016, p. 13754.
LibreCat: /record/4988

Entrepreneurial activity-The impact of childhood
K. Thommes, in: Academy of Management Proceedings, 2016, p. 13740.
LibreCat: /record/4989

Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat: /record/7419

The Service Award Paradox
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
LibreCat: /record/7673

Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
LibreCat: /record/7675

Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective
E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
LibreCat: /record/7686

Shadows of the past: The effect of communist heritage on employee consultation
S. Oertel, K. Thommes, P. Walgenbach, ILR Review 69 (2016) 683–713.
LibreCat: /record/5151