Baum M, Schwens C, Kabst R. International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization. International Small Business Journal (ISBJ). 2013;31(5):534-560.
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Baum M, Kabst R. Conjoint implications on job preferences: The moderating role of involvement. International Journal of Human Resource Management (IJHRM). 2013;24(7):1393-1417.
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Baum M, Kabst R. How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary. Journal of World Business (JWB). 2013;48(2):175-185.
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Haus I, Steinmetz H, Isidor R, Kabst R. Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model. International Journal of Gender and Entrepreneurship (IJGE). 2013;5(2):130-156.
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Steinmetz H. Analyzing observed composite differences across groups: Is partial measurement invariance enough? European Journal of Research Methods for the Behavioral and Social Sciences. 2013;9(1):1-12.
LibreCat: /record/5489

Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat: /record/46697

Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat: /record/46696

Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
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DOI: 10.1007/978-3-658-02122-1

Schneider M. “Gung Ho”: Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. . In: Heiko Hoßfeld RO, ed. Macht und Employment Relations . ; 2013.
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Garnefeld I, Steinhoff L. Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management. 2013;24(1):64-81. doi:http://dx.doi.org/10.1108/09564231311304198
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DOI: http://dx.doi.org/10.1108/09564231311304198

Steinhoff L, Palmatier RW. The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul. ; 2013.
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Steinhoff L, Palmatier RW. Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series.; 2013:13-105.
LibreCat: /record/45756

Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat: /record/7739

Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat: /record/7740

Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat: /record/7741

Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat: /record/7742

Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat: /record/7743

Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat: /record/7744

Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat: /record/7745

Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.
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