Eggert, A., Lena Steinhoff, and C. Witte. “The Loyalty Effect of Gift Purchases.” In 2017 Winter AMA Conference Proceedings, Orlando, 2017.

Breuer, Robin . Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.

Amedick, Michaela. Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.

Melnikov, Vitalik, Eyke Hüllermeier, Daniel Kaimann, Berndhttps://doi.org/10.4467/20838476si.16.006.6187__Frick, andhttps://doi.org/10.4467/20838476si.16.006.6187__Prithahttps://doi.org/10.4467/20838476si.16.006.6187__Gupta. “Pairwise versus Pointwise Ranking: A Case Study.”https://doi.org/10.4467/20838476si.16.006.6187__Schedae Informaticae 25 (2016).https://doi.org/10.4467/20838476si.16.006.6187 .

Voss, Chris, Helen Perks, Rui Sousa, Lars Witell, and Nancy Wünderlich. “Reflections on Context in Service Research.” Journal of Service Management 27, no. 1 (2016): 30–36.

Li, Xinyu, and Ronald Peeters. “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ .” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , 2016.

Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.

Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2 (2016): 128--149.

Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.

Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.

Fahr, René. “Verantwortung Macht Sinn: Corporate Social Responsibility.” Personnel Quarterly Vol. 4, 2016.

Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.

Born, Marieke, Agnes Akkerman, and Kirsten Thommes. “Peer Influence on Protest Participation: Communication and Trust between Co-Workers as Inhibitors or Facilitators of Mobilization.” Social Science Research, 2016, 58--72.

Thommes, Kirsten, and Simon Oertel. “Elements of Organizational Identity and the Role of a Firm’s History.” In Academy of Management Proceedings, 13754, 2016.

Thommes, Kirsten. “Entrepreneurial Activity-The Impact of Childhood.” In Academy of Management Proceedings, 13740, 2016.

Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107.

Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.

Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.

Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.

Oertel, Simon, Kirsten Thommes, and Peter Walgenbach. “Shadows of the Past: The Effect of Communist Heritage on Employee Consultation.” ILR Review 69, no. 3 (2016): 683–713.