The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.

Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.

The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.

Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.

Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.

Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.
J.H. Schumann, N. Wünderlich, M.S. Zimmer, Schmalenbach Business Review 64 (2012) 141–165.

Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.
J.H. Schumann, N. Wünderlich, F. Wangenheim, Technovation 32 (2012) 133–143.

Das Cranet-Projekt: Kreuzkulturelle Vergleiche im HR-Management.
H. Steinmetz, C. Schwens, M. Wehner, R. Kabst, PERSONALquartely 64 (2012) 34–39.

Editorial: Employer Branding: Strategie, Instrumente, Umsetzung
R. Kabst, M. Baum, PERSONALquartely 64 (2012) 3.

Einführung in die Betriebswirtschaftslehre
W. Weber, R. Kabst, Einführung in Die Betriebswirtschaftslehre, 8th ed., Wiesbaden, 2012.

Determinants of Different Types of Born Globals.
M. Baum, C. Schwens, R. Kabst, in: M. Gabrielsson, M. Kirpalani (Eds.), Handbook of Research on Born Globals, Edward Elgar Publishing Ltd., Cheltenham Glos/Northampton, 2012, pp. 36–45.

Die Messung von Joint-Venture Erfolg
R. Isidor, C. Schwens, R. Kabst, in: J. Zentes (Ed.), Markteintrittsstrategien - Dynamik Und Komplexität, 2012, pp. 193–205.

Diversität, Konflikte und Leistung in Teams: Ein meta-analytisches Strukturgleichungsmodell
M. Schneid, H. Steinmetz, R. Isidor, R. Kabst, in: 2012.

Endogeneity in the behavioral sciences: An illustration with real data
R. Kabst, in: Amsterdam, 2012.

Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference?
M.C. Wehner, A. Giardini, R. Kabst, in: University of Limerick, Ireland, 2012.