H. Steinmetz, E. Davidov, and P. Schmidt, “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.,” Methodological Innovation, vol. 6, no. 1, pp. 95–110, 2011.

D. Kaimann, “To infinity and beyond!” - A genre-specific film analysis of movie success mechanisms. Universität Paderborn, 2011.

A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations (ausgezeichnet mit Best Overall Conference Paper Award),” presented at the 2011 AMA Winter Academic Conference, Austin, TX, 2011.

A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.

E. Münkhoff, I. Garnefeld, and A. Bruns, “Time extension of sales promotions – How do customers react?,” presented at the 40th EMAC Annual Conference, Ljubljana, 2011.

A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis,”10.1016/j.indmarman.2011.05.007__Industrial Marketing Management, vol. 40, no. 5, pp. 661–670, 2011, doi:10.1016/j.indmarman.2011.05.007 .

M. Schneider and K.-G. Rütten, “Schöpferische Zerstörung - Unternehmen haben die Rezession mit teilweise neuen beschäftigungspolitischen Instrumenten bewältigt.,” Personal, no. 2, pp. 6--8, 2011.

D. Warneke and M. Schneider, “Expatriate compensation packages: what do employees prefer?,” Cross Cultural Management: An International Journal, no. 2, pp. 236--256, 2011.

A. Eggert, I. Garnefeld, and L. Steinhoff, “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.

G. Hunter, I. Garnefeld, and L. Steinhoff, “Can Retailers Improve Loyalty by Empowering Consumers?,” presented at the 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.

I. Garnefeld, D. Woisetschläger, and A. Eggert, “Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.

E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral Reward Programs: A Means for Service Recovery?,” in Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.

I. Garnefeld, S. Helm, A. Eggert, and S. Tax, “Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study,” in Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.

A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis,” in Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.

B. Frick, A. Eggert, and J. Hogreve, “Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis,” in Proceedings of the 39th EMAC Conference, 2010.

A. Eggert, J. Hogreve, W. Ulaga, and E. Münkhoff, “Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis,” in Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.

I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers,” in Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.

S. Ackermann, N. Wünderlich, and F. v. Wangenheim, Eds., Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand, 2010.

R. Kabst, Editorial: Aufschwung mitgestalten, vol. 2. 2010.

R. Kabst, P. M. Kötter, M. Meifert, and M. C. Wehner, HR Business Partner gesucht, vol. 3. 2010, pp. 6–9.