Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor &; Francis Group, New York and Abingdon, 2019.
LibreCat: /record/45718
DOI: https://doi.org/10.4324/9781315143583

Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
LibreCat: /record/45730
DOI: https://doi.org/10.1007/s11747-018-0621-6

Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
LibreCat: /record/45743

Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse
A. Maurer, Kundenbewertungen und Produktnachfrage: Eine ökonomische Analyse, Universität Paderborn, 2018.
LibreCat: /record/3313

The Segmentation of Video-On-Demand Consumers
L.J. Michels, The Segmentation of Video-On-Demand Consumers, Universität Paderborn, 2018.
LibreCat: /record/3314

Sentiment Analysis of User-generated Ratings in the Sharing Economy 
M. Walter, Sentiment Analysis of User-Generated Ratings in the Sharing Economy , Universität Paderborn, 2018.
LibreCat: /record/3315

Restaurant reputation and meal prices: empricial evidence from the German restaurant industry
H. Korn, Restaurant Reputation and Meal Prices: Empricial Evidence from the German Restaurant Industry, Universität Paderborn, 2018.
LibreCat: /record/3316

Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.
LibreCat: /record/3516

What Makes Cooperatives Successful? Identifying the Determinants of Their Organizational Performance
P. Fanasch, B. Frick, Journal of Wine Economics (2018) 1–27.
LibreCat: /record/5772
DOI: 10.1017/jwe.2018.28

Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, (2018).
LibreCat: /record/6199

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, SMR-Journal of Service Management Research (2018) 22--35.
LibreCat: /record/4833

Conceptualizing and communicating value in business markets: From value in exchange to value in use
A. Eggert, W. Ulaga, P. Frow, A. Payne, Industrial Marketing Management (2018) 80--90.
LibreCat: /record/4834

Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.
LibreCat: /record/4952

Group (Re-) formation in public good games: The tale of the bad apple?
C. Grund, C. Harbring, K. Thommes, Journal of Economic Behavior \'26; Organization (2018) 306--319.
LibreCat: /record/4965

Clean up your network: how a strike changed the social networks of a working team
K. Thommes, A. Akkerman, Team Performance Management: An International Journal (2018) 43--63.
LibreCat: /record/4990

History as a source of organizational identity creation
S. Oertel, K. Thommes, Organization Studies 39 (2018) 1709–1731.
LibreCat: /record/8537
DOI: 10.1177/0170840618800112

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Boehm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133--1147.
LibreCat: /record/5001

The more the merrier? Immigrant share and entrepreneurial activities. 
C. Li, L.A. Dau, R. Kabst, Entrepreneurship Theory and Practice.  (2018).
LibreCat: /record/5434

Embracing the foreign: Cultural attractiveness and international strategy.
C. Li, F.C. Brodbeck, O. Shenkar, L.J. Ponzi, J. Fischer, Strategic Management Journal. (2018).
LibreCat: /record/5435

Age Diversity and team outcomes: A quantitative review. 
M. Schneid, R. Isidor, H. Steinmetz, R. Kabst, Journal of Managerial Psychology. (2018).
LibreCat: /record/5439

The Impact of Structural and Attitudinal Antecedents on the Instability of International Joint Ventures: The Mediating Role of Asymmetrical Changes in Commitment.
R. Isidor, C. Schwens, F. Hornung, R. Kabst, International Business Review (IBR). (2018).
LibreCat: /record/5441

Different Stages of Entrepreneurship: Lessons From the Transtheoretical Model of Change. 
F. Klonek, R. Isidor, S. Kauffeld, Journal of Change Management. (2018).
LibreCat: /record/5448

Der Einfluss bio-demographischer und fachlicher Diversität auf die Leistung von Teams: Eine Metaanalyse.
M. Schneid, R. Isidor, C. Schwens, R. Kabst, I. Weber, Die Betriebswirtschaft. (2018).
LibreCat: /record/5450

Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat: /record/5480

How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Boehm, R. Rajala, A. Virtanen, (2018).
LibreCat: /record/5481

More than skills: A novel matching proposal for multiplayer video games
N. Stroh-Maraun, D. Kaimann, J. Cox, Entertainment Computing 25 (2018) 26–36.
LibreCat: /record/1063
DOI: 10.1016/j.entcom.2017.12.002

A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption
D. Kaimann, N. Stroh-Maraun, J. Cox, Journal of Consumer Behaviour 17 (2018) 290–301.
LibreCat: /record/1173
DOI: 10.1002/cb.1711

Participatory Budgeting: Findings From Germany
H.I. Weber, S. Vogt, L.-M. Eberz-Weber, H. Steinmetz, S.A. Wagner, F. Walther, P. Weber, R. Kabst, in: Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications, 2018.
LibreCat: /record/15270
DOI: 10.4018/978-1-5225-7669-3.ch054

Variety in the video game industry: An empirical study of the Wundt curve
D. Kaimann, N. Stroh-Maraun, J. Cox, Managerial and Decision Economics 39 (2018) 354–362.
LibreCat: /record/1031
DOI: 10.1002/mde.2909

The bright and dark side of service quality signals: A contingency perspective
S. Henkelmann, E. Böhm, C. Cramer, A. Eggert, in: 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
LibreCat: /record/46678

How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.
LibreCat: /record/46677

Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.
LibreCat: /record/46676

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat: /record/41340
DOI: 10.1007/s11747-018-0600-y

 Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.
LibreCat: /record/4946

Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.
LibreCat: /record/4928
DOI: https://doi.org/10.1007/978-3-319-63257-5_4

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.
LibreCat: /record/45731
DOI: http://dx.doi.org/10.15358/2511-8676-2018-2-22

Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45745

Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
LibreCat: /record/45744

Wer hat hier das Sagen?
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.
LibreCat: /record/24378

Nordeuropa hat´s nicht nötig
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.
LibreCat: /record/24379

Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.
H. Rauterberg, B. Krebs, Personalführung 5 (2017) 28–33.
LibreCat: /record/24380

The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets
B. Frick, D. Kaimann, Applied Economics Letters 24 (2017) 1237–1240.
LibreCat: /record/3307
DOI: 10.1080/13504851.2016.1270399

How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.
LibreCat: /record/3537

Certiû01cation Matters for Service Markets
M.-C. Jakobs, J. Krämer, D. van Straaten, T. Lettmann, in: T.P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.
LibreCat: /record/115

Managementpraktiken in KMU
K. Thommes, in: D. Müller (Ed.), Controlling Für Kleine Und Mittlere Unternehmen, 2nd ed., De Gruyter, Berlin, Boston, 2017, pp. 367–392.
LibreCat: /record/21130
DOI: 10.1515/9783110517163-015

Talent management and workforce performance: The too-much-potential-talent-effect. 
B.P. Krebs, in: 2017.
LibreCat: /record/20493

The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field, Universität Paderborn, 2017.
LibreCat: /record/4674

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.
LibreCat: /record/4836

The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.
LibreCat: /record/4837

Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.
LibreCat: /record/4838