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Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” ISBM 2018 Academic Conference, 2018.
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Salonen, A, H Terho, E Boehm, R Rajala, and A Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” 47rd European Marketing Academy (EMAC) Annual Conference, 2018.
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Stroh-Maraun, Nadja, Daniel Kaimann, and Joe Cox. “More than Skills: A Novel Matching Proposal for Multiplayer Video Games.”https://doi.org/10.1016/j.entcom.2017.12.002__Entertainment Computing 25 (2018): 26–36.https://doi.org/10.1016/j.entcom.2017.12.002 .
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Kaimann, Daniel, Nadja Stroh-Maraun, and Joe Cox. “A Duration Model Analysis of Consumer Preferences and Determinants of Video Game Consumption.”https://doi.org/10.1002/cb.1711__Journal of Consumer Behaviour 17, no. 3 (2018): 290–301.https://doi.org/10.1002/cb.1711 .
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Weber, Henriette I., Sebastian Vogt, Lisa-Marie Eberz-Weber, Holger Steinmetz, Sascha A. Wagner, Falko Walther, Patrick Weber, and Rüdiger Kabst. “Participatory Budgeting: Findings From Germany.”https://doi.org/10.4018/978-1-5225-7669-3.ch054__In Civic Engagement and Politics: Concepts, Methodologies, Tools, and Applications, 2018.https://doi.org/10.4018/978-1-5225-7669-3.ch054 .
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Kaimann, Daniel, Nadja Stroh-Maraun, and Joe Cox. “Variety in the Video Game Industry: An Empirical Study of the Wundt Curve.”https://doi.org/10.1002/mde.2909__Managerial and Decision Economics 39, no. 3 (2018): 354–62.https://doi.org/10.1002/mde.2909 .
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Henkelmann, S., Eva Böhm, C. Cramer, and A. Eggert. “The Bright and Dark Side of Service Quality Signals: A Contingency Perspective.” In 2018 AMA Winter Academic Conference, New Orleans, FL, 2018.
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Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “How to Transform a Product-Focused Salesforce to Solution Sales?” In 47rd EMAC Annual Conference, Glasgow, UK, 2018.
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Salonen, A., H. Terho, Eva Böhm, R. Rajala, and A. Virtanen. “Engaging a Product-Oriented Salesforce in Solution Sales.” In ISBM 2018 Academic Conference, Cambridge, MA, 2018.
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Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.”https://doi.org/10.1007/s11747-018-0600-y__Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47.https://doi.org/10.1007/s11747-018-0600-y .
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Eisele, Simon, and Martin Schneider. “Personalwirtschaft.” In Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, edited by Gregor Engels, Gunter Maier, and Eckhard Steffen, 1–20, 2018.
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Schneider, Martin. “Digitalization of Production, Human Capital, and Organizational Capital.”https://doi.org/10.1007/978-3-319-63257-5_4__In The Impact of Digitalization in the Workplace, edited by Christian Harteis, 39--52, 2018.https://doi.org/10.1007/978-3-319-63257-5_4 .
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Steinhoff, Lena, C. Witte, and A. Eggert. “Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement.”http://dx.doi.org/10.15358/2511-8676-2018-2-22__Journal of Service Management Research 2, no. 2 (2018): 22–35.http://dx.doi.org/10.15358/2511-8676-2018-2-22 .
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Steinhoff, Lena, and M. Zondag. “Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey.” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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Eggert, A., Lena Steinhoff, and C. Witte. “Are Gift Purchases an Effective Driver of Customer Loyalty?” In 2018 Winter AMA Conference Proceedings, New Orleans, 2018.
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Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Wer Hat Hier Das Sagen?” Personalmagazin 2 (2017): 20–23.
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Krebs, Benjamin, Marius Wehner, and Rüdiger Kabst. “Nordeuropa Hat´s Nicht Nötig.” Personalmagazin 2 (2017): 24–25.
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Rauterberg, Hannah, and Benjamin Krebs. “Cranet Survey 2015/2016 - Stand Der HR-Digitalisierung.” Personalführung 5 (2017): 28–33.
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Frick, Bernd, and Daniel Kaimann. “The Impact of Customer Reviews and Advertisement Efforts on the Performance of Experience Goods in Electronic Markets.”https://doi.org/10.1080/13504851.2016.1270399__Applied Economics Letters 24, no. 17 (2017): 1237–40.https://doi.org/10.1080/13504851.2016.1270399 .
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Rötzmeier-Keuper, Julia, and Nancy Wünderlich. “How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
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Jakobs, Marie-Christine, Julia Krämer, Dirk van Straaten, and Theodor Lettmann. “Certiû01cation Matters for Service Markets.” In The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), edited by Thomas Prinz Marcelo De Barros, Janusz Klink,Tadeus Uhl, 7–12, 2017.
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Thommes, Kirsten. “Managementpraktiken in KMU.”https://doi.org/10.1515/9783110517163-015__In Controlling Für Kleine Und Mittlere Unternehmen, edited by David Müller, 2nd ed., 367–92. Berlin, Boston: De Gruyter, 2017.https://doi.org/10.1515/9783110517163-015 .
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Krebs, Benjamin Philipp. “Talent Management and Workforce Performance: The Too-Much-Potential-Talent-Effect. ,” 2017.
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Rose, Anica. The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field. Universität Paderborn, 2017.
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Terho, Harri, Andreas Eggert, Wolfgang Ulaga, Alexander Haas, and Eva Boehm. “Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action.” Industrial Marketing Management, 2017, 42--55.
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Payne, Adrian, Pennie Frow, and Andreas Eggert. “The Customer Value Proposition: Evolution, Development, and Application in Marketing.” Journal of the Academy of Marketing Science, no. 4 (2017): 467--489.
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Eggert, Andreas, Eva Boehm, and Christina Cramer. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” Journal of Service Management, no. 3 (2017): 476--498.
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Boehm, Eva, Andreas Eggert, and Christoph Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, 2017, 101--111.
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Helm, Sabrina, Bernd Günter, and Andreas Eggert, eds. Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden, 2017.https://doi.org/10.1007/978-3-658-10920-2 .
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Wangenheim, Florian v, Nancy V Wünderlich, and Jan H Schumann. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79 (2017): 181--188.
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Eggert, Andreas. “Die Zwei Perspektiven Des Kundenwerts: Darstellung Und Versuch Einer Integration.”https://doi.org/10.1007/978-3-658-10920-2_2__In Kundenwert, 37–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2017.https://doi.org/10.1007/978-3-658-10920-2_2 .
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Helm, Sabrina, Bernd Günter, and Andreas Eggert. “Kundenwert – Eine Einführung in Die Theoretischen Und Praktischen Herausforderungen Der Bewertung von Kundenbeziehungen.”https://doi.org/10.1007/978-3-658-10920-2_1__In Kundenwert, 3–34. Wiesbaden: Springer Fachmedien Wiesbaden, 2017.https://doi.org/10.1007/978-3-658-10920-2_1 .
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Wangenheim, Florian v, Nancy Wünderlich, and Jan H Schumann. “Renew or Cancel? Drivers of Customer Renewal Decisions for IT-Based Service Contracts.” Journal of Business Research, no. 79 (2017): 181--188.
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Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “‘Service Encounter 2.0’: An Investigation into the Roles of Technology, Employees and Customers.” Journal of Business Research, no. 79 (2017): 238--246.
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Wünderlich, Nancy, and Stefanie  Paluch. “A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents.” In Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.
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Teßmer, Isabel, Marcus Olsson, Anders Gustafsson, and Nancy Wünderlich. “How to Design Successful Gamification in Retail: The Benefits and Pitfalls of Affordances.” In Proceedings of the 2017 Frontiers in Service Conference, 2017.
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Grund, Christian, and Kirsten Thommes. “The Role of Contract Types for Employees’ Public Service Motivation.” Schmalenbach Business Review, no. 4 (2017): 377--398.
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Klabuhn, Janny, and Kirsten Thommes. “Age Diversity and Its Effects on Team Performance.” In Academy of Management Proceedings, 15119, 2017.
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Garnefeld, Ina, Eva Boehm, and Lena Feider. “Retourenmanagement Zur Steigerung Des Kundenwerts.” In Kundenwert, 599--624, 2017.
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Larivière, Bart, David Bowen, Tor W Andreassen, Werner Kunz, Nancy J Sirianni, Chris Voss, Nancy Wünderlich, and Arne De Keyser. “Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.” In Proceedings of QUIS 2017, 2017.
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Becker-Özcamlica, Hürrem, Isabel Teßmer, and Nancy Wünderlich. “Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.” In Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.
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Eggert, Andreas, Lena Steinhoff, and Carina Witte. “The Loyalty Effect of Gift Purchases.” 2017 Winter AMA Proceedings, 2017.
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Garnefeld, I, E Boehm, and L Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.” 2017 AMA Winter Marketing Educators’ Conference Proceedings, 2017.
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Cramer, C, E Boehm, and A Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” 2017 AMA Winter Marketing Educators’ Conference Proceedings, 2017.
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Sürücü, Oktay, Behnud Mir Djawadi, and Sonja Brangewitz. Asymmetric Dominance Effect with Multiple Decoys for Low- and High-Variance Lotteries. Universität Paderborn, 2017.
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Frick, Bernd, Olivier Gergaud, and Petra Winter. “The Revenue Potential of Product Differentiation: Empirical Evidence Fro the Croation Restaurant Industry.”https://doi.org/10.3727/216929717X15046207899410__Gastronomy and Tourism 2, no. 4 (2017): 259-271(13).https://doi.org/10.3727/216929717X15046207899410 .
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John, Thomas, Matthias Feldotto, Paul Hemsen, Katrin Klingsieck, Dennis Kundisch, and Mike Langendorf. “Towards a Lean Approach for Gamifying Education.” In Proceedings of the 25th European Conference on Information Systems (ECIS), 2970–79, 2017.
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Garnefeld, I., Eva Böhm, and L. Feider. “Managing the Necessary Evil: Can Payment Methods Reduce Product Returns (Ausgezeichnet Mit Best Paper Award).” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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Cramer, C., Eva Böhm, and A. Eggert. “Service Awards: Do They Help or Harm in Case of a Service Failure?” In 2017 AMA Winter Academic Conference, Orlando, FL, 2017.
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