A. Eggert, L. Steinhoff, and C. Witte, “The Loyalty Effect of Gift Purchases,” presented at the 2017 Winter AMA Conference Proceedings, Orlando, 2017.

R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse. Universität Paderborn, 2016.

M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden. Universität Paderborn, 2016.

V. Melnikov, E. Hüllermeier, D. Kaimann, B. Frick, and  Pritha  Gupta, “Pairwise versus Pointwise Ranking: A Case Study,” Schedae Informaticae, vol. 25, 2016.

C. Voss, H. Perks, R. Sousa, L. Witell, and N. Wünderlich, “Reflections on Context in Service Research.,” Journal of Service Management, vol. 27, no. 1, pp. 30–36, 2016.

X. Li and R. Peeters, “‘Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study’ ,” “Cheap Talk with Multiple Strategically Interacting Audiences: An Experimental Study” , 2016.

M. Steiner, A. Eggert, W. Ulaga, and K. Backhaus, “Do customized service packages impede value capture in industrial markets?,” Journal of the Academy of marketing Science, no. 2, pp. 151--165, 2016.

E. Boehm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation, no. 1–2, pp. 128--149, 2016.

M. Steiner, N. Wiegand, A. Eggert, and K. Backhaus, “Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations,” International Journal of Research in Marketing, no. 2, pp. 276--296, 2016.

S. M. Wagner and A. Eggert, “Co-management of purchasing and marketing: Why, when and how?,” Industrial Marketing Management, pp. 27--36, 2016.

R. Fahr, “Verantwortung macht Sinn: Corporate Social Responsibility,” Personnel Quarterly Vol. 4, 2016.

S. Paluch and N. Wünderlich, “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.,” Journal of business Research, vol. 69, no. 7, pp. 2424--2431, 2016.

M. Born, A. Akkerman, and K. Thommes, “Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization,” Social science research, pp. 58--72, 2016.

K. Thommes and S. Oertel, “Elements of Organizational Identity and the Role of a Firm’s History,” in Academy of Management Proceedings, 2016, no. 1, p. 13754.

K. Thommes, “Entrepreneurial activity-The impact of childhood,” in Academy of Management Proceedings, 2016, no. 1, p. 13740.

L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016.

C. Cramer, E. Böhm, and A. Eggert, “The Service Award Paradox,” in Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.

C. Cramer, E. Böhm, and A. Eggert, “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side,” in 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.

E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective,” in 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.

S. Oertel, K. Thommes, and P. Walgenbach, “Shadows of the past: The effect of communist heritage on employee consultation,” ILR Review, vol. 69, no. 3, pp. 683–713, 2016.

K. Thommes, S. Oertel, and P. Walgenbach, “Organizational Failure in the Aftermath of Institutional Upheaval,” Organization Studies, vol. 37, no. 8, pp. 1067–1087, 2016.

E. Böhm, C. Backhaus, A. Eggert, and T. Pitsis, “Shedding light on outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.

C. Cramer, E. Böhm, and A. Eggert, “Understanding service awards: Exploit the bright side, avoid the dark side (ausgezeichnet mit Best Paper Award),” presented at the 2016 AMA Winter Academic Conference, Las Vegas, NV , 2016.

A. Eggert, E. Böhm, and C. Cramer, “Business Service Outsourcing in Manufacturing Firms: An Event Study,” 2016.

C. Cramer, E. Böhm, and A. Eggert, “The service award paradox,” presented at the 45rd EMAC Annual Conference, Oslo, 2016.

E. Böhm, C. Backhaus, A. Eggert, and T. Cummins, “Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective,” Journal of Strategic Contracting and Negotiation,  (ausgezeichnet mit Best Paper Award), vol. 3, no. 1–2, pp. 128–149, 2016.

I. Garnefeld, E. Böhm, and L. Feider, “Retourenmanagement zur Steigerung des Kundenwerts,” in Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., B. Günther, S. Helm, and A. Eggert, Eds. 2016.

E. Böhm, A. Eggert, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with deteriorating financial performance?,”10.1016/j.indmarman.2016.04.007__Industrial Marketing Management, vol. 60, no. 1, pp. 101–111, 2016, doi:10.1016/j.indmarman.2016.04.007 .

U. Backes-Gellner, M. Kluike, K. Pull, M. Schneider, and S. Teuber, “Human resource management and radical innovation: a fuzzy-set QCA of US multinationals in Germany, Switzerland, and the UK,” Journal of Business Economics, no. 7, pp. 751--772, 2016.

D. Alewell, K. Bähring, and K. Thommes, “Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects,”10.1515/arbeit-2007-0404__Arbeit, vol. 16, no. 4, pp. 282–295, 2016, doi:10.1515/arbeit-2007-0404 .

L. Steinhoff and R. W. Palmatier, “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects,”10.1007/s11747-014-0405-6__Journal of the Academy of Marketing Science, vol. 44, no. 1, pp. 88–107, 2016, doi:10.1007/s11747-014-0405-6 .

C. Witte, L. Steinhoff, and A. Eggert, “The Power of Gift Purchases in Strengthening Customer-Company Relationships,” presented at the Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.

L. Steinhoff, E. Fang, R. W. Palmatier, and K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.

P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg. Universität Paderborn, 2015.

G. P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter. Universität Paderborn, 2015.

J. Cox and D. Kaimann, “How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry,” Journal of Consumer Behaviour, vol. 14, no. 6, pp. 366–377, 2015.

C. Grund and K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation. 2015.

C. Grund, C. Harbring, and K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership. 2015.

R. Fahr and B. Mir Djawadi, “‘and they are really lying’: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.,” Journal of Economic Psychology, pp. 48–59, 2015.

A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.

C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

N. Wünderlich et al., “Futurizing” Smart Service: Implications for Service Researchers and Managers.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 442–447, 2015.

A. Gustafsson et al., “Conducting Service Research that Matters.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 425–429, 2015.

A. Scherer, N. Wünderlich, and F. Von Wangenheim, “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.,” MIS Quarterly, vol. 39, no. 1, pp. 177–200, 2015.

E. Breugelmans et al., “Advancing Research on Loyalty Programs: A Future Research Agenda.,” Marketing Letters, vol. 26, no. 2, pp. 127–139, 2015.

A. Eggert, L. Steinhoff, and I. Garnefeld, “Managing the bright and dark sides of status endowment in hierarchical loyalty programs,” Journal of Service Research, vol. 18, no. 2, pp. 210--228, 2015.

H. Terho, A. Eggert, A. Haas, and W. Ulaga, “How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling,” Industrial Marketing Management, pp. 12--21, 2015.

A. Eggert, C. Thiesbrummel, and C. Deutscher, “Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?,” Industrial Marketing Management, pp. 173--183, 2015.

B. M. Djawadi and R. Fahr, “‘...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment,’” Journal of Economic Psychology, vol. 48, pp. 48–59, 2015.