Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.

The Power of Gift Purchases in Strengthening Customer-Company Relationships
C. Witte, L. Steinhoff, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.

Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, E. Fang, R.W. Palmatier, K. Wang, Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, 2016.

Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg
P. Fanasch, Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, Universität Paderborn, 2015.

Die Veränderung des Mobilfunkmarktes durch die Discountanbieter
G.P. Walczok, Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, Universität Paderborn, 2015.

How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry
J. Cox, D. Kaimann, Journal of Consumer Behaviour 14 (2015) 366–377.

Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation
C. Grund, K. Thommes, Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, 2015.

Cooperation in Diverse Teams: The Role of Temporary Group Membership
C. Grund, C. Harbring, K. Thommes, Cooperation in Diverse Teams: The Role of Temporary Group Membership, 2015.

cand they are really lyingd: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.
R. Fahr, B. Mir Djawadi, Journal of Economic Psychology (2015) 48–59.

 You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.

Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

Futurizingd Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.

Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.

Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.

Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.

How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.

Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.

"...and they are really lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment"
B.M. Djawadi, R. Fahr, Journal of Economic Psychology 48 (2015) 48–59.

Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.

Public good provision in blended groups of partners and strangers
C. Grund, C. Harbring, K. Thommes, Economics Letters (2015) 41--44.

Behavioral spillovers from freeriding in multilevel interactions
K. Thommes, J. Vyrastekova, A. Akkerman, Journal of Behavioral and Experimental Economics (2015) 78--87.

Kleine Unternehmen - kleine Verantwortung? Theorie und Praxis unternehmerischer Verantwortung im Mittelstand
R. Fahr, D. Foit, in: W. Becker, P. Ulrich (Eds.), BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", 1st ed., W. Kohlhammer-Verlag, Stuttgart, 2015, p. Chapter 4.6.1.

History as a Source of Competitive Advantages
K. Thommes, S. Oertel, Scandinavian Management Journal 31 (2015) 549–560.

Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.
M.C. Wehner, C. Schwens, R. Kabst, Journal of Business Economics. (2015).

Foreign Direct Investment Location Choice of Small- and Medium-Sized Enterprises: The Risk of Value Erosion of Firm-Specific Resources.
P. Hütt, M. Baum, C. Schwens, R. Kabst, International Business Review. (2015).

Controllers as Business Partners in Managerial Decision-Making: Attitude, Subjective Norm, and Internal Improvements.
S. Wolf, B.E. Weißenberger, M.C. Wehner, R. Kabst, Journal of Accounting &; Organizational Change. (2015).

 Interim Management Utilization, Firm Flexibility and its Impact on Firm Performance.
R. Isidor, C. Schwens, R. Kabst, International Journal of Human Resources Development and Management.  (2015).

Modeling the Impact of Advertisement-Image Congruity on Applicant Attraction.
M. Baum, M. Schäfer, R. Kabst, Human Resource Management.  (2015).

 The effectiveness of recruitment advertisement and recruitment websites: Indirect and interactive effects on applicant attraction.
M. Baum, R. Kabst, Human Resource Management (HRM). (2015).

Recruitment Process Outsourcing and Applicant Reactions: When Does Image Make a Difference? 
M.C. Wehner, A. Giardini, R. Kabst, Human Resource Management.  (2015).

The effect of culture on the responsiveness of firms to mimetic forces: Imitative foreign joint venture entries into China, 1985–2003.
C. Li, P. Parboteeah, Journal of World Business 50 (2015) 465–476.

The influence of cultural context on the relationship between gender diversity and team performance: A meta-analysis.
M. Schneid, R. Isidor, C. Li, R. Kabst, International Journal of Human Resource Management. 26 (2015) 733–756.

Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: 44th EMAC Annual Conference, Leuven, 2015.

Stock market reactions to customer service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.

Recognizing value creation opportunities in business markets
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.

Stock market reactions to business service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 44th EMAC Annual Conference, Leuven, 2015.

Cross-cutting organizational and demographic divides and the performance of research and development teams: two wrongs can make a right
A. Iseke, B. Kocks, M. Schneider, C. Schulze-Bentrop, R\'26;D Management (2015) 23--40.

Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210–228.

You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.

The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry
D. Kaimann, J. Cox, The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry, Universität Paderborn, 2014.

The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments
F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments, Universität Paderborn, 2014.

Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in:  Proceedings of the 39th Annual Macromarketing Conference, 2014.

 Interdependent Relationships Between and among Service Providers and Customer Collectives.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the AMA SERVSIG International Service Research Conference, 2014.

Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.

Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.

Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.

The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.

Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.