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Feider, L, I Garnefeld, and E Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.

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Scherer, Anne, Nancy Wünderlich, and Florian Von Wangenheim. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly 39, no. 1 (2015): 177–200.

Breugelmans, Els, Tammo H A Bijmolt, Jie Zhang, Leonardo J Basso, Matilda Dorotic, Praveen Kopalle, Alec Minnema, Willem Jan Mijnlieff, and Nancy Wünderlich. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters 26, no. 2 (2015): 127–39.

Eggert, Andreas, Lena Steinhoff, and Ina Garnefeld. “Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs.” Journal of Service Research 18, no. 2 (2015): 210--228.

Terho, Harri, Andreas Eggert, Alexander Haas, and Wolfgang Ulaga. “How Sales Strategy Translates into Performance: The Role of Salesperson Customer Orientation and Value-Based Selling.” Industrial Marketing Management, 2015, 12--21.

Eggert, Andreas, Christoph Thiesbrummel, and Christian Deutscher. “Heading for New Shores: Do Service and Hybrid Innovations Outperform Product Innovations in Industrial Companies?” Industrial Marketing Management, 2015, 173--183.

Djawadi, Behnud Mir, and René Fahr. “‘...And They Are Really Lying: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment.’” Journal of Economic Psychology 48 (2015): 48–59.

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Thommes, Kirsten, Jana Vyrastekova, and Agnes Akkerman. “Behavioral Spillovers from Freeriding in Multilevel Interactions.” Journal of Behavioral and Experimental Economics, 2015, 78--87.

Fahr, Rene, and Dörte Foit. “Kleine Unternehmen - Kleine Verantwortung? Theorie Und Praxis Unternehmerischer Verantwortung Im Mittelstand.” In BWL Im Mittelstand - Grundlagen-Besonderheiten-Entwicklungen", edited by W. Becker and P. Ulrich, 1st ed., Chapter 4.6.1. Stuttgart: W. Kohlhammer-Verlag, 2015.

Thommes, Kirsten, and Simon Oertel. “History as a Source of Competitive Advantages.” Scandinavian Management Journal 31 (2015): 549–60.

Wehner, M C, C Schwens, and Rüdiger Kabst. “Individual-Level Experience and Organizational-Level Absorptive Capacity: The Special Case of International New Ventures.” Journal of Business Economics., 2015.

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Li, C, and P Parboteeah. “The Effect of Culture on the Responsiveness of Firms to Mimetic Forces: Imitative Foreign Joint Venture Entries into China, 1985–2003.” Journal of World Business 50, no. 3 (2015): 465–76.

Schneid, M, R Isidor, C Li, and Rüdiger Kabst. “The Influence of Cultural Context on the Relationship between Gender Diversity and Team Performance: A Meta-Analysis.” International Journal of Human Resource Management. 26, no. 6 (2015): 733–56.

Feider, L., I. Garnefeld, and Eva Böhm. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” In 44th EMAC Annual Conference, Leuven, 2015.

Eggert, A., Eva Böhm, and C. Cramer. “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.

Böhm, Eva, A. Eggert, H. Terho, W. Ulaga, and A. Haas. “Recognizing Value Creation Opportunities in Business Markets.” In 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.

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Iseke, Anja, Birgit Kocks, Martin Schneider, and Conrad Schulze-Bentrop. “Cross-Cutting Organizational and Demographic Divides and the Performance of Research and Development Teams: Two Wrongs Can Make a Right.” R\'26;D Management, no. 1 (2015): 23--40.

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Eggert, A., Lena Steinhoff, and C. Witte. “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” In 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.

Kaimann, Daniel, and Joe Cox. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn, 2014.

Scheel, Friedrich. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.

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Kanuri, V, E Münkhoff, and L. K Scheer. “Service Transition versus Service Infusion: Different Pathways to Success for Service-Oriented Manufacturers?” In ISBM 2014 Academic Conference, 2014.

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Eggert, A, E Münkhoff, and C Thiesbrummel. “Service Transition: A Viable Option for Manufacturing Companies with Declining Financial Performance?” In Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.

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Schumann, Jan H, Nancy Wünderlich, and Heiner Evanschitzky. “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.” Journal of Retailing 90, no. 1 (2014): 111–18.

Mir Djawadi, Behnud, Rene Fahr, and Florian Turk. “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.”https://doi.org/10.1016/j.jval.2014.08.2669__Value in Health, no. 8 (2014): 814–22.https://doi.org/10.1016/j.jval.2014.08.2669 .

Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Revenue and Profit Implications of Industrial Service Strategies.” Journal of Service Research, no. 1 (2014): 23--39.

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Janssen, Elmar, and Rene Fahr. The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe, 2014.

Thommes, Kirsten, Michael Faure, and Klaus Heine. “The Internal Market and the Consumer: What Consumers Actually Choose.” Colum. J. Eur. L., 2014, 47.

Thommes, Kirsten, Agnes Akkerman, Ren\rquote e Torenvlied, and Marieke Born. “The Dark Side of Solidarity: Social Norms and Social Relations in the Aftermath of Strikes.” Industrial Relations Journal, no. 4 (2014): 348--367.

Schneider, M, and A Eggert. “Embracing Complex Causality with the QCA Method: An Invitation.” Journal of Business Market Management 7, no. 1 (2014): 312–328.

Eggert, A, C Thiesbrummel, and C Deutscher. “Differential Effects of Product and Service Innovations on the Financial Performance of Industrial Firms.” Journal of Business Market Management 7, no. 3 (2014): 380–405.