Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Marketing Educators’ Proceedings, 2012.

Eggert, A., et al. “Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format.” Proceedings of the 2012 ISBM Academic Workshop, 2012.

Ritter, T., and A. Eggert. “Dispersion of Market Activities: A Configurational Approach.” Proceedings of the 2012 ISBM Academic Workshop, 2012.

Eggert, A., et al. “Growing with Industrial Services - A Configurational Approach.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Garnefeld, I., et al. “Growing Existing Customers’ Profitability with Customer Referral Programs.” 2012 AMA Winter Marketing Educators’ Proceedings, 2012.

Evanschitzky, Heiner, et al. “Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.” Journal of Retailing, vol. 88, no. 3, Elsevier, 2012, pp. 356–66.

Schumann, Jan H., et al. “Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments.” Schmalenbach Business Review, vol. 64, no. 2, Springer, 2012, pp. 141–65.

Schumann, Jan H., et al. “Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics.” Technovation, vol. 32, no. 2, Elsevier, 2012, pp. 133–43.

Steinmetz, Holger, et al. “Das Cranet-Projekt: Kreuzkulturelle Vergleiche Im HR-Management.” PERSONALquartely, vol. 64, no. 1, 2012, pp. 34–39.

Kabst, Rüdiger, and M. Baum. “Editorial: Employer Branding: Strategie, Instrumente, Umsetzung.” PERSONALquartely, vol. 64, no. 3, 2012, p. 3.

Weber, W., and Rüdiger Kabst. Einführung in Die Betriebswirtschaftslehre. 8th ed., 2012.

Baum, M., et al. “Determinants of Different Types of Born Globals.” Handbook of Research on Born Globals, edited by M Gabrielsson and M Kirpalani, Edward Elgar Publishing Ltd., 2012, pp. 36–45.

Isidor, R., et al. “Die Messung von Joint-Venture Erfolg.” Markteintrittsstrategien - Dynamik Und Komplexität, edited by J Zentes, 2012, pp. 193–205.

Schneid, M., et al. Diversität, Konflikte Und Leistung in Teams: Ein Meta-Analytisches Strukturgleichungsmodell. 2012.

Kabst, Rüdiger. Endogeneity in the Behavioral Sciences: An Illustration with Real Data. 2012.

Wehner, M. C., et al. Recruitment Process Outsourcing and Applicant Reactions: Does Image Make a Difference? 2012.

Frick, Bernd, et al. “The Demand for Individual Grievance Procedures in Germany and Spain: Labour Law Changes versus Business Cycle.” Estudios de Economia Aplicada, no. 1, 2012, pp. 12--28.

Eggert, Andreas, et al. “Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels.” Journal of Supply Chain Management, no. 2, 2012, pp. 75--92.

Terho, Harri, et al. “‘It’s Almost like Taking the Sales out of Selling’—towards a Conceptualization of Value-Based Selling in Business Markets.” Industrial Marketing Management, no. 1, 2012, pp. 174--185.

Baum, M., et al. “Determinanten Des Employer Branding in Deutschen Unternehmen: Ein Neoinstitutionalistischer Erklärungsansatz.” Die Betriebswirtschaft (ZfB)., vol. 72, no. 3, 2012, pp. 235–53.

Baum, M., and Rüdiger Kabst. “Die Wirkung von Informellen Und Internetbasierten Rekrutierungskanälen Auf Den Rekrutierungserfolg: Eine Empirische Analyse in Kleinen Und Mittleren Unternehmen.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 3, 2012, pp. 117–42.

Maekelburger, B., et al. “Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards.” Journal of International Business Studies (JIBS)., vol. 42, no. 5, 2012, pp. 458–76.

Eberz, L. M., et al. “Der Einfluss von Rekrutiererverhaltensweisen Auf Den Bewerber: Ein Mediierter Prozess.” Zeitschrift Für Personalforschung (ZfP)., vol. 26, no. 1, 2012, pp. 5–29.

Wehner, M. C., et al. “Der Personalverantwortliche Als Strategischer Partner: Persönliche Einstellung Oder Subjektive Norm?” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 9, 2012, pp. 913–33.

Strohmeier, S., and Rüdiger Kabst. “Evaluating Major Human Resource Information Systems Design Characteristics: An Empirical Analysis.” International Journal of Business Information Systems (IJBIS)., vol. 9, no. 3, 2012, pp. 328–42.

Frese, M., et al. “Evidence-Based Entrepreneurship (EBE): Cumulative Science, Action Principles, and Bridging the Gap between Science and Practice.” Foundations and Trends in Entrepreneurship. , vol. 8, no. 1, 2012, pp. 1–62.

Wehner, M. C., et al. “Graduates’ Reactions to Recruitment Process Outsourcing: A Scenario-Based Study.”  Human Resource Management., vol. 51, no. 4, 2012, pp. 601–23.

Eiche, J., et al. “Greenfield Investment versus Akquisition: Der Moderierende Einfluss Wahrgenommener Institutioneller Unsicherheit Bei Der Internationalisierung von KMU. .” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 3, 2012, pp. 143–65.

Isidor, R., et al. “Internationaler Joint Venture Erfolg: Eine Meta-Analyse.” Zeitschrift Für Betriebswirtschaft (ZfB)., vol. 82, no. 5, 2012, pp. 539–83.

Steinmetz, Holger, et al. “Testing the Circular Structure of Human Values: A Meta-Analytical Structural Equation Modelling Approach.” Survey Research Methods, vol. 6, no. 1, 2012, pp. 61–75.

Garnefeld, I., et al. “I Thought It Was All over and Now It Is Back Again – Customer Reactions to Time Extensions of Sales Promotions.” 2012 AMA Summer Academic Conference, Chicago, IL, 2012.

Eggert, A., et al. “Growing with Industrial Services – A Configurational Approach (Ausgezeichnet Mit Best Paper Award).” 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.

Eggert, A., et al. “The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2012.

Eggert, A., et al. “Endowed Status in Hierarchical Loyalty Programs.” 2012 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg, 2012.

Terho, H., et al. “‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets.” 2011 AMA Summer Marketing Educators’ Proceedings, 2011.

Eggert, A., et al. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Doescher, K., et al. “Embracing the Complexity of Recovery Management in Business-to-Business Relationships.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Garnefeld, I., et al. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.

Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.

Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.

Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24.

Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40.

Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.

Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.