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Garnefeld, I, S Helm, A Eggert, and S Tax. “All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size.” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Münkhoff, E, I Garnefeld, and A Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.

Eggert, A, J Hogreve, W Ulaga, and E Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

Eggert, A, I Garnefeld, and L Steinhoff. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” In 2011 AMA Winter Marketing Educators’ Proceedings, 2011.

Hunter, G, I Garnefeld, and L Steinhoff. “Can Retailers Improve Loyalty by Empowering Consumers?” In 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.

Wünderlich, Nancy, Jan H Schumann, Florian v Wangenheim, and Hartmut H Holzmüller. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft 81, no. 9 (2011): 977–1001.

Wehner, M C, Rüdiger Kabst, and P M Kötter. Ausgewogener Prozess. Vol. 63(4). Personalquartely, 2011.

Wehner, M C, and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6). Personal, 2011.

Kabst, Rüdiger, M Meifert, and M C Wehner. Eine Vergessene Disziplin. Vol. 4. Personalmagazin, 2011.

Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3. Personal, 2011.

Maekelburger, B, C Schwens, and Rüdiger Kabst. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” In Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke, A T Tavares-Lehmann, and R Van Tulder, 6th ed., 21–49. Emerald Group Publishing Ltd., 2011.

Isidor, R, Holger Steinmetz, and Rüdiger Kabst. “Beschäftigungsformen Und OCB: Der Moderierende Einfluss von Arbeitszufriedenheit,” 2011.

Schneid, M, R Isidor, Holger Steinmetz, Rüdiger Kabst, and H Weber. “Der Einfluss Bio-Demographischer Und Aufgabenorientierter Diversität Auf Die Leistung von Teams: Eine Metaanalyse.,” 2011.

Schneid, M, R Isidor, Holger Steinmetz, Rüdiger Kabst, and A Diehl. “Age Diversity and Team Outcomes: A Quantitative Review. ,” 2011.

Baum, M, M Schaefer, and Rüdiger Kabst. “Advertisement-Image Congruity in the Recruitment Context,” 2011.

Wehner, M C, A Giardini, and Rüdiger Kabst. “Applicant Reactions to Outsourcing of the Recruitment: Does Corporate Image Compensate for Negative Applicant Reactions?,” 2011.

Wehner, M C, Rüdiger Kabst, M Meifert, and L M Cunz. “Der Personalverantwortliche Als eStrategic Architect“: Persönliche Einstellung Oder Subjektive Norm?,” 2011.

Deutscher, F, C Schwens, F B Zapkau, and Rüdiger Kabst. “Die Komplementäre Wirkung von Unternehmerischer Orientierung, Marktorientierung Und Lernorientierung Auf Den Unternehmenserfolg Junger Technologieunternehmen,” 2011.

Zapkau, F B, C Schwens, Holger Steinmetz, and Rüdiger Kabst. “Disentangling the Effect of Prior Entrepreneurial Exposure on Entrepreneurial Intention – An Empirical Analysis Based on the Theory of Planned Behavior,” 2011.

Maekelburger, B, F B Zapkau, and Rüdiger Kabst. “The Influence of Entrepreneurial Traits on the Strategic Orientation and New Product Success in High-Technology Firms,” 2011.

Kabst, Rüdiger, and M C Wehner. Methodology of the Cranet Survey - International Executive Report 2011, Cranfield, 2011.

Garnefeld, Ina, Sabrina Helm, and Andreas Eggert. “Walk Your Talk: An Experimental Investigation of the Relationship between Word of Mouth and Communicators’ Loyalty.” Journal of Service Research, no. 1 (2011): 93--107.

Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Muenkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.” Industrial Marketing Management, no. 5 (2011): 661--670.

Eggert, Andreas, and Murat Serdaroglu. “Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach.” Journal of Marketing Theory and Practice, no. 2 (2011): 169--186.

Fahr, Ren\rquote e, and Bernd Irlenbusch. “Who Follows the Crowd—Groups or Individuals?” Journal of Economic Behavior \'26; Organization, no. 1 (2011): 200--209.

Fahr, Ren\rquote e. “Job Design and Job Satisfaction—Empirical Evidence for Germany?” Management Revue, 2011, 28--46.

Hinerasky, Christiane, and Rene Fahr. When the Early Bird Catches the Worm: The Impact of Training in Retail, 2011.

Ivens, Björn, and Andreas Eggert. “Key Account Management.” In Handbuch Vertriebsmanagement, 2011.

Alewell, Dorothea, Sven Hauff, Katrin Weiland, and Kirsten Thommes. “HRM and the Use of Personnel Services: An Empirical Analysis of German Firms.” International Journal of Manpower, no. 4 (2011): 394--409.

Braun, Irene, Kerstin Pull, Dorothea Alewell, Susi Störmer, and Kirsten Thommes. “HR Outsourcing and Service Quality: Theoretical Framework and Empirical Evidence.” Personnel Review 40, no. 3 (2011): 364--382.

Haun, S, Holger Steinmetz, and C Dormann. “Objective Work-Nonwork Conflict: From Incompatible Demands to Decreased Work Role Performance. .” Journal of Vocational Behavior. 79, no. 2 (2011): 578–87.

Steinmetz, Holger, Y K Park, and Rüdiger Kabst. “A Need-Based Approach to Organizational Commitment and Job Involvement: Cross-Cultural Evidence from Germany and South Korea.” Journal of Managerial Psychology. 26, no. 7 (2011): 623–44.

Baum, M, C Schwens, and Rüdiger Kabst. “A Typology of International New Ventures: Empirical Evidence from High Technology Industries.” Journal of Small Business Management (JSBM). 49, no. 3 (2011): 305–30.

Chae, B, J B Prince, J Katz, and Rüdiger Kabst. “An Exploratory Cross-National Study of Information Sharing and Human Resource Information Systems. .” Journal of Global Information Management. 19, no. 4 (2011): 18–44.

Baum, M, and Rüdiger Kabst. “Arbeitgebermarkenaufbau Durch Informelle Hochschul-Personalmarketingmaßnahmen: Eine Empirische Analyse Im Deutschen Mittelstand.” Zeitschrift Für Betriebswirtschaft (ZfB). 81, no. 3 (2011): 327–49.

Steinmetz, Holger, C Schwens, M C Wehner, and Rüdiger Kabst. “Conceptual and Methodological Issues in Comparative HRM Research: The Cranet Project.” Human Resource Management Review (HRMR). 21, no. 1 (2011): 16–26.

Schwens, C, and Rüdiger Kabst. “Entry Learning, Age at Internationalization, and Foreign Venture Performance of Young Technology Firms.” Schmalenbach Business Review (Sbr).  63, no. 7 (2011): 308–30.

Prince, J B, J Katz, and Rüdiger Kabst. “High Involvement Information Sharing Practices: An International Perspective.” International Journal of Human Resource Management. 22, no. 12 (2011): 2485–2506.

Isidor, R, C Schwens, and Rüdiger Kabst. “Human Resource Management and Early Internationalization: Is There a Leap-Frogging in International Staffing? .” International Journal of Human Resource Management (IJHRM). 22, no. 10 (2011): 2167–84.

Schwens, C, R Isidor, M Bierwerth, and Rüdiger Kabst. “International Entrepreneurship: A Meta-Analysis.” Best Paper Proceedings of the 2011 Academy of Management., 2011.

Schwens, C, and Rüdiger Kabst. “Internationalization of Young Technology Firms: A Complementary Perspective on Antecedents of Foreign Market Familiarity. .” International Business Review (IBR). 20 (2011): 60–74.

Steinmetz, Holger, E Davidov, and P Schmidt. “Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior.” Methodological Innovation 6, no. 1 (2011): 95–110.

Kaimann, Daniel. “To Infinity and beyond!” - A Genre-Specific Film Analysis of Movie Success Mechanisms. Universität Paderborn, 2011.

Eggert, A., J. Hogreve, W. Ulaga, and Eva Münkhoff. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations (Ausgezeichnet Mit Best Overall Conference Paper Award).” In 2011 AMA Winter Academic Conference, Austin, TX, 2011.

Eggert, A., Eva Münkhoff, and C. Thiesbrummel. “Service Orientation of Manufacturing Companies: A Necessary or Sufficient Condition for Firm Profitability?” In 40th EMAC Annual Conference, Ljubljana, 2011.

Münkhoff, Eva, I. Garnefeld, and A. Bruns. “Time Extension of Sales Promotions – How Do Customers React?” In 40th EMAC Annual Conference, Ljubljana, 2011.

Eggert, Andreas, Jens Hogreve, Wolfgang Ulaga, and Eva Münkhoff. “Industrial Services, Product Innovations, and Firm Profitability: A Multiple-Group Latent Growth Curve Analysis.”https://doi.org/10.1016/j.indmarman.2011.05.007__Industrial Marketing Management 40, no. 5 (2011): 661–70.https://doi.org/10.1016/j.indmarman.2011.05.007 .

Schneider, Martin, and Karl-Georg Rütten. “Schöpferische Zerstörung - Unternehmen Haben Die Rezession Mit Teilweise Neuen Beschäftigungspolitischen Instrumenten Bewältigt.” Personal, no. 2 (2011): 6--8.

Warneke, Doris, and Martin Schneider. “Expatriate Compensation Packages: What Do Employees Prefer?” Cross Cultural Management: An International Journal, no. 2 (2011): 236--256.