International as Opposed to Domestic New Venturing: The Moderating Role of Perceived Barriers to Internationalization.
M. Baum, C. Schwens, R. Kabst, International Small Business Journal (ISBJ). 31 (2013) 534–560.
LibreCat: /record/5464

Conjoint implications on job preferences: The moderating role of involvement.
M. Baum, R. Kabst, International Journal of Human Resource Management (IJHRM). 24 (2013) 1393–1417.
LibreCat: /record/5465

How to attract applicants in the atlantic versus the asia-pacific region? A cross-national analysis on China, India, Germany, and Hungary.
M. Baum, R. Kabst, Journal of World Business (JWB). 48 (2013) 175–185.
LibreCat: /record/5478

Gender Effects on Entrepreneurial Intention: A Meta-Analytical Structural Equation Model.
I. Haus, H. Steinmetz, R. Isidor, R. Kabst, International Journal of Gender and Entrepreneurship (IJGE) 5 (2013) 130–156.
LibreCat: /record/5484

Analyzing observed composite differences across groups: Is partial measurement invariance enough?
H. Steinmetz, European Journal of Research Methods for the Behavioral and Social Sciences. 9 (2013) 1–12.
LibreCat: /record/5489

Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat: /record/46697

How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.
LibreCat: /record/46696

Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen, Springer Gabler, Wiesbaden, 2013.
LibreCat: /record/46643
DOI: 10.1007/978-3-658-02122-1

"Gung Ho": Nationale Kultur und Schlanke Produktion in Ron Howards Spielfilm. 
M. Schneider, in: R.O. Heiko Hoßfeld (Ed.), Macht und Employment Relations , 2013.
LibreCat: /record/4944

Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
LibreCat: /record/45734
DOI: http://dx.doi.org/10.1108/09564231311304198

The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, Istanbul, 2013.
LibreCat: /record/45749

Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series
L. Steinhoff, R.W. Palmatier, Understanding the Effectiveness of Loyalty Programs, Marketing Science Institute (MSI) Working Paper Series, 2013.
LibreCat: /record/45756

The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7739

I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7740

Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat: /record/7741

Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat: /record/7742

Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7743

Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7744

Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7745

Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops.
H. Evanschitzky, F. v Wangenheim, N. Wünderlich, Journal of Retailing 88 (2012) 356–366.
LibreCat: /record/5716