How to transform a product-focused salesforce to solution sales?
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: 47rd EMAC Annual Conference, Glasgow, UK, 2018.

Engaging a product-oriented salesforce in solution sales
A. Salonen, H. Terho, E. Böhm, R. Rajala, A. Virtanen, in: ISBM 2018 Academic Conference, Cambridge, MA, 2018.

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.

 Personalwirtschaft
S. Eisele, M. Schneider, in: G. Engels, G. Maier, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, 2018, pp. 1–20.

Digitalization of Production, Human Capital, and Organizational Capital
M. Schneider, in: C. Harteis (Ed.), The Impact of Digitalization in the Workplace, 2018, pp. 39--52.

Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement
L. Steinhoff, C. Witte, A. Eggert, Journal of Service Management Research 2 (2018) 22–35.

Enhancing Loyalty Program Effectiveness by Engaging Members along the Customer Journey
L. Steinhoff, M. Zondag, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.

Are Gift Purchases an Effective Driver of Customer Loyalty?
A. Eggert, L. Steinhoff, C. Witte, in: 2018 Winter AMA Conference Proceedings, New Orleans, 2018.

Wer hat hier das Sagen?
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 20–23.

Nordeuropa hat´s nicht nötig
B. Krebs, M. Wehner, R. Kabst, Personalmagazin 2 (2017) 24–25.

Cranet Survey 2015/2016 - Stand der HR-Digitalisierung.
H. Rauterberg, B. Krebs, Personalführung 5 (2017) 28–33.

The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets
B. Frick, D. Kaimann, Applied Economics Letters 24 (2017) 1237–1240.

How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.

Certiû01cation Matters for Service Markets
M.-C. Jakobs, J. Krämer, D. van Straaten, T. Lettmann, in: T.P. Marcelo De Barros, Janusz Klink,Tadeus Uhl (Ed.), The Ninth International Conferences on Advanced Service Computing (SERVICE COMPUTATION), 2017, pp. 7–12.

Managementpraktiken in KMU
K. Thommes, in: D. Müller (Ed.), Controlling Für Kleine Und Mittlere Unternehmen, 2nd ed., De Gruyter, Berlin, Boston, 2017, pp. 367–392.

Talent management and workforce performance: The too-much-potential-talent-effect. 
B.P. Krebs, in: 2017.

The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field
A. Rose, The Performance of Individuals, Teams, and Organizations: Empirical Evidence from the Field, Universität Paderborn, 2017.

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action
H. Terho, A. Eggert, W. Ulaga, A. Haas, E. Boehm, Industrial Marketing Management (2017) 42--55.

The customer value proposition: evolution, development, and application in marketing
A. Payne, P. Frow, A. Eggert, Journal of the Academy of Marketing Science (2017) 467--489.

Business service outsourcing in manufacturing firms: an event study
A. Eggert, E. Boehm, C. Cramer, Journal of Service Management (2017) 476--498.