@articleAlewell_Bähring_Thommes_2016, title=Die Wirkungen des Outsourcings von Personalfunktionen – ein Überblick über verschiedene theoretische Ansätze und Entwicklung eines umfassenden Wirkungssets/ Effects of the outsourcing of personnel functions – an overview of several theoretical approaches and development of a comprehensive set of effects, volume=16, DOI=10.1515/arbeit-2007-0404, number=4, journal=Arbeit, publisher=Walter de Gruyter GmbH, author=Alewell, Dorothea and Bähring, Katrin and Thommes, Kirsten, year=2016, pages=282–295 

@articleSteinhoff_Palmatier_2016, title=Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects, volume=44, DOI=10.1007/s11747-014-0405-6, number=1, journal=Journal of the Academy of Marketing Science, author=Steinhoff, Lena and Palmatier, R. W., year=2016, pages=88–107 

@inproceedingsWitte_Steinhoff_Eggert_2016, title=The Power of Gift Purchases in Strengthening Customer-Company Relationships, booktitle=Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, author=Witte, C. and Steinhoff, Lena and Eggert, A., year=2016 

@bookSteinhoff_Fang_Palmatier_Wang_2016, title=Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series, author=Steinhoff, Lena and Fang, E. and Palmatier, R. W. and Wang, K., year=2016, pages=16–121 

@bookFanasch_2015, title=Erfolg durch Persönlichkeit? Der Einfluss der Markenpersönlichkeit auf den Zusammenhang von Reputation und Unternehmenserfolg, publisher=Universität Paderborn, author=Fanasch, Patrizia, year=2015 

@bookWalczok_2015, title=Die Veränderung des Mobilfunkmarktes durch die Discountanbieter, publisher=Universität Paderborn, author=Walczok, Gregor Paul, year=2015 

@articleCox_Kaimann_2015, title=How do reviews from professional critics interact with other signals of product quality? Evidence from the video game industry, volume=14, DOI=10.1002/cb.1553, number=6, journal=Journal of Consumer Behaviour, publisher=Wiley Online Library, author=Cox, Joe and Kaimann, Daniel, year=2015, pages=366–377 

@bookGrund_Thommes_2015, title=Disentangling the Role of Contract Types and Sector Disparities for Public Service Motivation, author=Grund, Christian and Thommes, Kirsten, year=2015 

@bookGrund_Harbring_Thommes_2015, title=Cooperation in Diverse Teams: The Role of Temporary Group Membership, author=Grund, Christian and Harbring, Christine and Thommes, Kirsten, year=2015 

@articleFahr_Mir Djawadi_2015, title=“and they are really lying”: Clean Evidence on the Pervasiveness of Cheating in Professional Contexts from a Field Experiment., DOI=10.1016/j.joep.2015.03.002, journal=Journal of Economic Psychology, publisher=Elsevier, author=Fahr, Rene and Mir Djawadi, Behnud, year=2015, pages=48–59 

@inproceedingsEggert_Steinhoff_Witte_2015, title= You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty, booktitle=2015 AMA Summer Marketing Educators’ Conference Proceedings, author=Eggert, A and Steinhoff, L and Witte, C, year=2015 

@inproceedingsCramer_Böhm_Eggert_2015, title=Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms, booktitle=Proceedings of the 44th European Marketing Academy (EMAC) Conference, author=Cramer, C and Böhm, E and Eggert, A, year=2015 

@inproceedingsFeider_Garnefeld_Böhm_2015, title=Threatening customers not to return – An effective strategy for online retailers?, booktitle=Proceedings of the 44th European Marketing Academy (EMAC) Conference, author=Feider, L and Garnefeld, I and Böhm, E, year=2015 

@articleWünderlich_Heinonen_Ostrom_Patricio_Sousa_Voss_Lemmink_2015, title=Futurizing” Smart Service: Implications for Service Researchers and Managers., volume=29, number=6/7, journal=Journal of Services Marketing, publisher=Emerald Group Publishing Limited, author=Wünderlich, Nancy and Heinonen, Kristina and Ostrom, Amy L and Patricio, Lia and Sousa, Rui and Voss, Chris and Lemmink, Jos, year=2015, pages=442–447 

@articleGustafsson_Aksoy_Brady_McColl-Kennedy_Sirianni_Witell_Wünderlich_2015, title=Conducting Service Research that Matters., volume=29, number=6/7, journal=Journal of Services Marketing, publisher=Emerald Group Publishing Limited, author=Gustafsson, Anders and Aksoy, Lerzan and Brady, Michael K and McColl-Kennedy, Janet R and Sirianni, Nancy J and Witell, Lars and Wünderlich, Nancy, year=2015, pages=425–429 

@articleScherer_Wünderlich_Von Wangenheim_2015, title=The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention., volume=39, number=1, journal=MIS Quarterly, publisher=MIS RC, author=Scherer, Anne and Wünderlich, Nancy and Von Wangenheim, Florian, year=2015, pages=177–200 

@articleBreugelmans_Bijmolt_Zhang_Basso_Dorotic_Kopalle_Minnema_Mijnlieff_Wünderlich_2015, title=Advancing Research on Loyalty Programs: A Future Research Agenda., volume=26, number=2, journal=Marketing Letters, publisher=Springer, author=Breugelmans, Els and Bijmolt, Tammo H A and Zhang, Jie and Basso, Leonardo J and Dorotic, Matilda and Kopalle, Praveen and Minnema, Alec and Mijnlieff, Willem Jan and Wünderlich, Nancy, year=2015, pages=127–139 

@articleEggert_Steinhoff_Garnefeld_2015, title=Managing the bright and dark sides of status endowment in hierarchical loyalty programs, volume=18, number=2, journal=Journal of Service Research, author=Eggert, Andreas and Steinhoff, Lena and Garnefeld, Ina, year=2015, pages=210--228 

@articleTerho_Eggert_Haas_Ulaga_2015, title=How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling, journal=Industrial Marketing Management, author=Terho, Harri and Eggert, Andreas and Haas, Alexander and Ulaga, Wolfgang, year=2015, pages=12--21 

@articleEggert_Thiesbrummel_Deutscher_2015, title=Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?, journal=Industrial Marketing Management, author=Eggert, Andreas and Thiesbrummel, Christoph and Deutscher, Christian, year=2015, pages=173--183