A. Eggert, L. Steinhoff, and C. Witte, “You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” presented at the 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago, 2015.

D. Kaimann and J. Cox, The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry. Universität Paderborn, 2014.

F. Scheel, The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn, 2014.

J. Rötzmeier-Keuper and N. Wünderlich, “Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability,” in  Proceedings of the 39th Annual Macromarketing Conference, London, GB, 2014.

J. Rötzmeier-Keuper and N. Wünderlich, “Interdependent Relationships Between and among Service Providers and Customer Collectives.,” in Proceedings of the AMA SERVSIG International Service Research Conference, Thessaloniki, GR, 2014.

A. Eggert, E. Böhm, and C. Cramer, “Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms,” in 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.

V. Kanuri, E. Münkhoff, and L. K. Scheer, “Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?,” in ISBM 2014 Academic Conference, 2014.

A. Eggert, A. Haas, H. Terho, W. Ulaga, and E. Münkhoff, “Selling value in business markets: Why a powerful idea often fails,” in ISBM 2014 Academic Conference, 2014.

T. Ritter, A. Eggert, E. Münkhoff, and W. Ulaga, “The corporate marketing department - Between value and vanish,” in ISBM 2014 Academic Conference, 2014.

A. Eggert, E. Münkhoff, and C. Thiesbrummel, “Service transition: A viable option for manufacturing companies with declining financial performance?,” in Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.

H. Terho, A. Eggert, W. Ulaga, and A. Haas, “Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities,” in 2014 AMA Winter Marketing Educators’ Proceedings, 2014.

J. H. Schumann, N. Wünderlich, and H. Evanschitzky, “Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.,” Journal of Retailing, vol. 90, no. 1, pp. 111–118, 2014.

B. Mir Djawadi, R. Fahr, and F. Turk, “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change,” Value in Health, no. 8, pp. 814–822, 2014.

A. Eggert, J. Hogreve, W. Ulaga, and E. Muenkhoff, “Revenue and profit implications of industrial service strategies,” Journal of Service Research, no. 1, pp. 23--39, 2014.

B. M. Djawadi, R. Fahr, and F. Turk, “‘Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change,’” Value in Health, vol. 17, no. 8, pp. 814–822, 2014.

E. Janssen and R. Fahr, The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe. 2014.

K. Thommes, M. Faure, and K. Heine, “The internal market and the consumer: what consumers actually choose,” Colum. J. Eur. L., p. 47, 2014.

K. Thommes, A. Akkerman, R. Torenvlied, and M. Born, “The dark side of solidarity: social norms and social relations in the aftermath of strikes,” Industrial relations journal, no. 4, pp. 348--367, 2014.

M. Schneider and A. Eggert, “Embracing complex causality with the QCA method: An invitation,” Journal of Business Market Management, vol. 7, no. 1, pp. 312–328, 2014.

A. Eggert, C. Thiesbrummel, and C. Deutscher, “Differential effects of product and service innovations on the financial performance of industrial firms,” Journal of Business Market Management, vol. 7, no. 3, pp. 380–405, 2014.