Eggert, A., Kleinaltenkamp, M., &; Kashyap, V. (2019). Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management, 79, 13--20.
LibreCat: /record/13454

Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., &; Boehm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595--616.
LibreCat: /record/13455

Eggert, A., Boehm, E., Akalan, R., &; Gebauer, H. (2019). Service Growth by Acquisition – An Event Study.
LibreCat: /record/13456

Eggert, A., Steinhoff, L., &; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing.
LibreCat: /record/13457

Eggert, A., Steinhoff, L., &; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
LibreCat: /record/6199

Steinhoff, L., Witte, C., &; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
LibreCat: /record/4833

Eggert, A., Ulaga, W., Frow, P., &; Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
LibreCat: /record/4834

Garnefeld, I., Boehm, E., Klimke, L., &; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133--1147.
LibreCat: /record/5001

Salonen, A., Terho, H., Boehm, E., Rajala, R., &; Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales.
LibreCat: /record/5480

Salonen, A., Terho, H., Boehm, E., Rajala, R., &; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?
LibreCat: /record/5481