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Garnefeld, Ina, et al. “Exploring the Link between Payment Schemes and Customer Fraud: A Mental Accounting Perspective.” Journal of the Academy of Marketing Science, vol. 47, no. 4, 2019, pp. 595--616.
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Eggert, Andreas, et al. Service Growth by Acquisition – An Event Study. 2019.
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Eggert, Andreas, et al. “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships.” Journal of Marketing, 2019.
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Eggert, Andreas, et al. Are Gift Purchases an Effective Driver of Customer Loyalty? 2018.
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Eggert, Andreas, et al. “Conceptualizing and Communicating Value in Business Markets: From Value in Exchange to Value in Use.” Industrial Marketing Management, 2018, pp. 80--90.
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Salonen, A., et al. Engaging a Product-Oriented Salesforce in Solution Sales. 2018.
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