Service Awards: Do They Help or Harm in Case of a Service Failure?
C. Cramer, E. Boehm, A. Eggert, (2017).
LibreCat: /record/5483

Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
LibreCat: /record/4839

Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
LibreCat: /record/4842

Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
LibreCat: /record/4843

Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
LibreCat: /record/4845

Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
LibreCat: /record/7419

The Service Award Paradox
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
LibreCat: /record/7673

Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
LibreCat: /record/7675

Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective
E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
LibreCat: /record/7686

 You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty
A. Eggert, L. Steinhoff, C. Witte, in: 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat: /record/7722

Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat: /record/7723

Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat: /record/7724

Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
LibreCat: /record/4847

How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
LibreCat: /record/4848

Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
LibreCat: /record/4849

Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
LibreCat: /record/4943
DOI: 10.1007/978-3-8349-4681-2_23

Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat: /record/7725

Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7727

Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7728

The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7729