Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat: /record/7723

Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat: /record/7724

Managing the bright and dark sides of status endowment in hierarchical loyalty programs
A. Eggert, L. Steinhoff, I. Garnefeld, Journal of Service Research 18 (2015) 210--228.
LibreCat: /record/4847

How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H. Terho, A. Eggert, A. Haas, W. Ulaga, Industrial Marketing Management (2015) 12--21.
LibreCat: /record/4848

Heading for new shores: Do service and hybrid innovations outperform product innovations in industrial companies?
A. Eggert, C. Thiesbrummel, C. Deutscher, Industrial Marketing Management (2015) 173--183.
LibreCat: /record/4849

Wertbasiertes Verkaufen auf Industriegütermärkten
A. Eggert, A. Haas, W. Ulaga, H. Terho, in: Handbuch Business-to-Business-Marketing, Springer Fachmedien Wiesbaden, Wiesbaden, 2015, pp. 483–495.
LibreCat: /record/4943
DOI: 10.1007/978-3-8349-4681-2_23

Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Marketing Educators’ Conference Proceedings, 2014.
LibreCat: /record/7725

Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7727

Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7728

The corporate marketing department - Between value and vanish
T. Ritter, A. Eggert, E. Münkhoff, W. Ulaga, in: ISBM 2014 Academic Conference, 2014.
LibreCat: /record/7729

Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 43rd European Marketing Academy (EMAC) Conference, 2014.
LibreCat: /record/7730

Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities
H. Terho, A. Eggert, W. Ulaga, A. Haas, in: 2014 AMA Winter Marketing Educators’ Proceedings, 2014.
LibreCat: /record/7731

Revenue and profit implications of industrial service strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Muenkhoff, Journal of Service Research (2014) 23--39.
LibreCat: /record/4850

Embracing complex causality with the QCA method: An invitation
M. Schneider, A. Eggert, Journal of Business Market Management 7 (2014) 312–328.
LibreCat: /record/7426

Differential effects of product and service innovations on the financial performance of industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, Journal of Business Market Management 7 (2014) 380–405.
LibreCat: /record/7428

 Loyalitätswirkung des geschenkten bevorzugten Kundenstatus – Eine theoretische und empirisch-experimentelle Analyse
L. Steinhoff, ed.,  Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus – Eine Theoretische Und Empirisch-Experimentelle Analyse, Springer Gabler, Wiesbaden, 2014.
LibreCat: /record/7435

Can service innovations substitute or complement product innovations? The case of German industrial firms
A. Eggert, C. Thiesbrummel, C. Deutscher, in: Proceedings of the 20th International Product Development Management Conference, 2013.
LibreCat: /record/7732

Increasing Customers' Willingness to Pay for Hybrid Offerings: The Impact of Price Presentation Formats
A. Eggert, W. Ulaga, M. Steiner, K. Backhaus, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat: /record/7733

Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat: /record/7734

How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: Roceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat: /record/7735