Creating Emotional Brand Attachment through the Salesperson's Brand-Consistent Behavior
T. Posner , I. Garnefeld, A. Eggert, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat: /record/7736

The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance
L. Steinhoff, R.W. Palmatier, in: Proceedings of the 42nd European Marketing Academy (EMAC) Conference, 2013.
LibreCat: /record/7737

Exploring differential effects of product and service innovations on industrial firms’ financial performance
A. Eggert, C. Thiesbrummel, C. Deutscher, in: 2013 AMA Winter Marketing Educators’ Proceedings, 2013.
LibreCat: /record/7738

Growing existing customers' revenue streams through customer referral programs
I. Garnefeld, A. Eggert, S.V. Helm, S.S. Tax, Journal of Marketing (2013) 17--32.
LibreCat: /record/4851

Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt
A. Haas, A. Eggert, H. Terho, W. Ulaga, Marketing Review St. Gallen (2013) 64--73.
LibreCat: /record/4852

Primacy versus Recency Effects in Extended Service Encounters
I. Garnefeld, L. Steinhoff, Journal of Service Management 24 (2013) 64–81.
LibreCat: /record/7429

Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse
E. Münkhoff, ed., Umsatz- Und Profitabilitätsauswirkungen Industrieller Dienstleistungen – Eine Latente Wachstumskurvenanalyse, Springer Gabler, Wiesbaden, 2013.
LibreCat: /record/7437

The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7739

I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7740

Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format
A. Eggert, M. Steiner, W. Ulaga, K. Backhaus, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat: /record/7741

Dispersion of Market Activities: A Configurational Approach
T. Ritter, A. Eggert, in: Proceedings of the 2012 ISBM Academic Workshop, 2012.
LibreCat: /record/7742

Growing with Industrial Services - A Configurational Approach
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7743

Endowed Status in Hierarchical Loyalty Programs
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7744

Growing Existing Customers’ Profitability with Customer Referral Programs
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: 2012 AMA Winter Marketing Educators’ Proceedings, 2012.
LibreCat: /record/7745

Who owns the customer? Disentangling customer loyalty in indirect distribution channels
A. Eggert, J. Henseler, S. Hollmann, Journal of Supply Chain Management (2012) 75--92.
LibreCat: /record/4853

‘It's almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, Industrial Marketing Management (2012) 174--185.
LibreCat: /record/4854

‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets
H. Terho, A. Haas, A. Eggert, W. Ulaga, in: 2011 AMA Summer Marketing Educators’ Proceedings, 2011.
LibreCat: /record/7746

Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat: /record/7747

Embracing the complexity of recovery management in business-to-business relationships
K. Doescher, J. Hogreve, A. Eggert, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat: /record/7802

All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
LibreCat: /record/7803