Eggert, A., Kleinaltenkamp, M., &; Kashyap, V. (2019). Mapping Value in Business Markets: An Integrative Framework. Industrial Marketing Management, 79, 13--20.
LibreCat: /record/13454

Garnefeld, I., Eggert, A., Husemann-Kopetzky, M., &; Boehm, E. (2019). Exploring the link between payment schemes and customer fraud: a mental accounting perspective. Journal of the Academy of Marketing Science, 47(4), 595--616.
LibreCat: /record/13455

Eggert, A., Boehm, E., Akalan, R., &; Gebauer, H. (2019). Service Growth by Acquisition – An Event Study.
LibreCat: /record/13456

Eggert, A., Steinhoff, L., &; Witte, C. (2019). Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships. Journal of Marketing.
LibreCat: /record/13457

Eggert, A., Steinhoff, L., &; Witte, C. (2018). Are Gift Purchases an Effective Driver of Customer Loyalty?
LibreCat: /record/6199

Steinhoff, L., Witte, C., &; Eggert, A. (2018). Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty: The Contingency Role of Service Category Involvement. SMR-Journal of Service Management Research, (2), 22--35.
LibreCat: /record/4833

Eggert, A., Ulaga, W., Frow, P., &; Payne, A. (2018). Conceptualizing and communicating value in business markets: From value in exchange to value in use. Industrial Marketing Management, 80--90.
LibreCat: /record/4834

Garnefeld, I., Boehm, E., Klimke, L., &; Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133--1147.
LibreCat: /record/5001

Salonen, A., Terho, H., Boehm, E., Rajala, R., &; Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales.
LibreCat: /record/5480

Salonen, A., Terho, H., Boehm, E., Rajala, R., &; Virtanen, A. (2018). How to transform a product-focused salesforce to solution sales?
LibreCat: /record/5481

Terho, H., Eggert, A., Ulaga, W., Haas, A., &; Boehm, E. (2017). Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action. Industrial Marketing Management, 42--55.
LibreCat: /record/4836

Payne, A., Frow, P., &; Eggert, A. (2017). The customer value proposition: evolution, development, and application in marketing. Journal of the Academy of Marketing Science, (4), 467--489.
LibreCat: /record/4837

Eggert, A., Boehm, E., &; Cramer, C. (2017). Business service outsourcing in manufacturing firms: an event study. Journal of Service Management, (3), 476--498.
LibreCat: /record/4838

Boehm, E., Eggert, A., &; Thiesbrummel, C. (2017). Service transition: A viable option for manufacturing companies with deteriorating financial performance? Industrial Marketing Management, 101--111.
LibreCat: /record/4840

Helm, S., Günter, B., &; Eggert, A. (Eds.). (2017). Kundenwert. Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2 
LibreCat: /record/4908
DOI: 10.1007/978-3-658-10920-2

Eggert, A. (2017). Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration. In Kundenwert (pp. 37–51). Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2_2 
LibreCat: /record/4941
DOI: 10.1007/978-3-658-10920-2_2

Helm, S., Günter, B., &; Eggert, A. (2017). Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen. In Kundenwert (pp. 3–34). Wiesbaden: Springer Fachmedien Wiesbaden.https://doi.org/10.1007/978-3-658-10920-2_1 
LibreCat: /record/4942
DOI: 10.1007/978-3-658-10920-2_1

Garnefeld, I., Boehm, E., &; Feider, L. (2017). Retourenmanagement zur Steigerung des Kundenwerts. In Kundenwert (pp. 599--624).
LibreCat: /record/5005

Eggert, A., Steinhoff, L., &; Witte, C. (2017). The Loyalty Effect of Gift Purchases.
LibreCat: /record/5479

Garnefeld, I., Boehm, E., &; Feider, L. (2017). Managing the Necessary Evil: Can Payment Methods Reduce Product Returns.
LibreCat: /record/5482