Posner , T., Garnefeld, I., &; Eggert, A. (2013). Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.

Steinhoff, L., &; Palmatier, R. W. (2013). The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance. In Proceedings of the 42nd European Marketing Academy (EMAC) Conference.

Eggert, A., Thiesbrummel, C., &; Deutscher, C. (2013). Exploring differential effects of product and service innovations on industrial firms’ financial performance. In 2013 AMA Winter Marketing Educators’ Proceedings.

Garnefeld, I., Eggert, A., Helm, S. V., &; Tax, S. S. (2013). Growing existing customers’ revenue streams through customer referral programs. Journal of Marketing, (4), 17--32.

Haas, A., Eggert, A., Terho, H., &; Ulaga, W. (2013). Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt. Marketing Review St. Gallen, (4), 64--73.

Garnefeld, I., &; Steinhoff, L. (2013). Primacy versus Recency Effects in Extended Service Encounters. Journal of Service Management, 24(1), 64–81.

Münkhoff, E. (Ed.). (2013). Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse. Wiesbaden: Springer Gabler.

Eggert, A., Garnefeld, I., &; Steinhoff, L. (2012). The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Summer Marketing Educators’ Proceedings.

Garnefeld, I., Münkhoff, E., &; Bruns, A. (2012). I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In 2012 AMA Summer Marketing Educators’ Proceedings.

Eggert, A., Steiner, M., Ulaga, W., &; Backhaus, K. (2012). Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In Proceedings of the 2012 ISBM Academic Workshop.

Ritter, T., &; Eggert, A. (2012). Dispersion of Market Activities: A Configurational Approach. In Proceedings of the 2012 ISBM Academic Workshop.

Eggert, A., Münkhoff, E., &; Thiesbrummel, C. (2012). Growing with Industrial Services - A Configurational Approach. In 2012 AMA Winter Marketing Educators’ Proceedings.

Eggert, A., Garnefeld, I., &; Steinhoff, L. (2012). Endowed Status in Hierarchical Loyalty Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.

Garnefeld, I., Helm, S., Eggert, A., &; Tax, S. (2012). Growing Existing Customers’ Profitability with Customer Referral Programs. In 2012 AMA Winter Marketing Educators’ Proceedings.

Eggert, A., Henseler, J., &; Hollmann, S. (2012). Who owns the customer? Disentangling customer loyalty in indirect distribution channels. Journal of Supply Chain Management, (2), 75--92.

Terho, H., Haas, A., Eggert, A., &; Ulaga, W. (2012). ‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets. Industrial Marketing Management, (1), 174--185.

Terho, H., Haas, A., Eggert, A., &; Ulaga, W. (2011). ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In 2011 AMA Summer Marketing Educators’ Proceedings.

Eggert, A., Münkhoff, E., &; Thiesbrummel, C. (2011). Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.

Doescher, K., Hogreve, J., &; Eggert, A. (2011). Embracing the complexity of recovery management in business-to-business relationships. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.

Garnefeld, I., Helm, S., Eggert, A., &; Tax, S. (2011). All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In Proceedings of the 40th European Marketing Academy (EMAC) Conference.