@inproceedingsPosner _Garnefeld_Eggert_2013, title=Creating Emotional Brand Attachment through the Salesperson’s Brand-Consistent Behavior, booktitle=Proceedings of the 42nd European Marketing Academy (EMAC) Conference, author=Posner , T and Garnefeld, I and Eggert, A, year=2013 

@inproceedingsSteinhoff_Palmatier_2013, title=The Effect of Loyalty Programs on Target and Bystander Customers: A Customer Portfolio Perspective on Loyalty Program Performance, booktitle=Proceedings of the 42nd European Marketing Academy (EMAC) Conference, author=Steinhoff, L and Palmatier, R. W, year=2013 

@inproceedingsEggert_Thiesbrummel_Deutscher_2013, title=Exploring differential effects of product and service innovations on industrial firms’ financial performance, booktitle=2013 AMA Winter Marketing Educators’ Proceedings, author=Eggert, A and Thiesbrummel, C and Deutscher, C, year=2013 

@articleGarnefeld_Eggert_Helm_Tax_2013, title=Growing existing customers’ revenue streams through customer referral programs, number=4, journal=Journal of Marketing, author=Garnefeld, Ina and Eggert, Andreas and Helm, Sabrina V and Tax, Stephen S, year=2013, pages=17--32 

@articleHaas_Eggert_Terho_Ulaga_2013, title=Erfolgsfaktor Value-Based Selling—Verkaufen, wenn Kundenorientierung nicht zum Erfolg führt, number=4, journal=Marketing Review St. Gallen, author=Haas, Alexander and Eggert, Andreas and Terho, Harri and Ulaga, Wolfgang, year=2013, pages=64--73 

@articleGarnefeld_Steinhoff_2013, title=Primacy versus Recency Effects in Extended Service Encounters, volume=24, number=1, journal=Journal of Service Management, author=Garnefeld, Ina and Steinhoff, Lena, year=2013, pages=64–81 

@bookMünkhoff_2013, place=Wiesbaden, title=Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen – Eine latente Wachstumskurvenanalyse, publisher=Springer Gabler, year=2013 

@inproceedingsEggert_Garnefeld_Steinhoff_2012, title=The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs, booktitle=2012 AMA Summer Marketing Educators’ Proceedings, author=Eggert, A and Garnefeld, I and Steinhoff, L, year=2012 

@inproceedingsGarnefeld_Münkhoff_Bruns_2012, title=I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions, booktitle=2012 AMA Summer Marketing Educators’ Proceedings, author=Garnefeld, I and Münkhoff, E and Bruns, A, year=2012 

@inproceedingsEggert_Steiner_Ulaga_Backhaus_2012, title=Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format, booktitle=Proceedings of the 2012 ISBM Academic Workshop, author=Eggert, A and Steiner, M and Ulaga, W and Backhaus, K, year=2012 

@inproceedingsRitter_Eggert_2012, title=Dispersion of Market Activities: A Configurational Approach, booktitle=Proceedings of the 2012 ISBM Academic Workshop, author=Ritter, T and Eggert, A, year=2012 

@inproceedingsEggert_Münkhoff_Thiesbrummel_2012, title=Growing with Industrial Services - A Configurational Approach, booktitle=2012 AMA Winter Marketing Educators’ Proceedings, author=Eggert, A and Münkhoff, E and Thiesbrummel, C, year=2012 

@inproceedingsEggert_Garnefeld_Steinhoff_2012, title=Endowed Status in Hierarchical Loyalty Programs, booktitle=2012 AMA Winter Marketing Educators’ Proceedings, author=Eggert, A and Garnefeld, I and Steinhoff, L, year=2012 

@inproceedingsGarnefeld_Helm_Eggert_Tax_2012, title=Growing Existing Customers’ Profitability with Customer Referral Programs, booktitle=2012 AMA Winter Marketing Educators’ Proceedings, author=Garnefeld, I and Helm, S and Eggert, A and Tax, S, year=2012 

@articleEggert_Henseler_Hollmann_2012, title=Who owns the customer? Disentangling customer loyalty in indirect distribution channels, number=2, journal=Journal of Supply Chain Management, author=Eggert, Andreas and Henseler, J and Hollmann, Sabine, year=2012, pages=75--92 

@articleTerho_Haas_Eggert_Ulaga_2012, title=‘It’s almost like taking the sales out of selling’—towards a conceptualization of value-based selling in business markets, number=1, journal=Industrial Marketing Management, author=Terho, Harri and Haas, Alexander and Eggert, Andreas and Ulaga, Wolfgang, year=2012, pages=174--185 

@inproceedingsTerho_Haas_Eggert_Ulaga_2011, title=‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets, booktitle=2011 AMA Summer Marketing Educators’ Proceedings, author=Terho, H and Haas, A and Eggert, A and Ulaga, W, year=2011 

@inproceedingsEggert_Münkhoff_Thiesbrummel_2011, title=Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?, booktitle=Proceedings of the 40th European Marketing Academy (EMAC) Conference, author=Eggert, A and Münkhoff, E and Thiesbrummel, C, year=2011 

@inproceedingsDoescher_Hogreve_Eggert_2011, title=Embracing the complexity of recovery management in business-to-business relationships, booktitle=Proceedings of the 40th European Marketing Academy (EMAC) Conference, author=Doescher, K and Hogreve, J and Eggert, A, year=2011 

@inproceedingsGarnefeld_Helm_Eggert_Tax_2011, title=All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size, booktitle=Proceedings of the 40th European Marketing Academy (EMAC) Conference, author=Garnefeld, I and Helm, S and Eggert, A and Tax, S, year=2011