Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers
D. Beverungen, D. Kundisch, N. Wünderlich, Journal of Service Management 32 (2021) 507–532.

How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust
M. Purrmann, N. Wünderlich, in: Proceedings of the 2020 AMA Winter Academic Conference, 2020.

Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms
M. Purrmann, N. Wünderlich, in: Proceedings of the 2019 Frontiers in Service Conference, 2019.

Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys
N.V. Wünderlich, J. Hogreve, I.N. Chowdhury, H. Fleischer, S. Mousavi, J. Rötzmeier-Keuper, R. Sousa, Journal of Business Research (2019).

Triadic relationships in the context of services for animal companions
J. Rötzmeier-Keuper, J. Hendricks, N. Wünderlich, G. Schmitz, Journal of Business Research (2018) 295--303.

Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers
M. Purrmann, N. Wünderlich, in: Proceedings of the 2018 Frontiers in Service Conference, n.d.

How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study.
J. Rötzmeier-Keuper, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.

Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts
F. v Wangenheim, N. Wünderlich, J.H. Schumann, Journal of Business Research (2017) 181--188.

cService Encounter 2.0d: An investigation into the roles of technology, employees and customers
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, Journal of Business Research (2017) 238--246.

A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents
N. Wünderlich, S. Paluch, in: Proceedings of the 38th International Conference on Information Systems (ICIS 2017), 2017.

How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances
I. Teßmer, M. Olsson, A. Gustafsson, N. Wünderlich, in: Proceedings of the 2017 Frontiers in Service Conference, 2017.

Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers.
B. Larivière, D. Bowen, T.W. Andreassen, W. Kunz, N.J. Sirianni, C. Voss, N. Wünderlich, A. De Keyser, in: Proceedings of QUIS 2017, 2017.

Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations.
H. Becker-Özcamlica, I. Teßmer, N. Wünderlich, in: Proceedings of the 2017 Winter Marketing Educators’ Conference, 2017.

Reflections on Context in Service Research.
C. Voss, H. Perks, R. Sousa, L. Witell, N. Wünderlich, Journal of Service Management 27 (2016) 30–36.

Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.

Futurizingd Smart Service: Implications for Service Researchers and Managers.
N. Wünderlich, K. Heinonen, A.L. Ostrom, L. Patricio, R. Sousa, C. Voss, J. Lemmink, Journal of Services Marketing 29 (2015) 442–447.

Conducting Service Research that Matters.
A. Gustafsson, L. Aksoy, M.K. Brady, J.R. McColl-Kennedy, N.J. Sirianni, L. Witell, N. Wünderlich, Journal of Services Marketing 29 (2015) 425–429.

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.
A. Scherer, N. Wünderlich, F. Von Wangenheim, MIS Quarterly 39 (2015) 177–200.

Advancing Research on Loyalty Programs: A Future Research Agenda.
E. Breugelmans, T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, N. Wünderlich, Marketing Letters 26 (2015) 127–139.

Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability
J. Rötzmeier-Keuper, N. Wünderlich, in:  Proceedings of the 39th Annual Macromarketing Conference, 2014.