Beverungen D, Kundisch D, Wünderlich N. Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. Journal of Service Management. 2021;32(4):507-532. doi:10.1108/JOSM-03-2020-0066

Purrmann M, Wünderlich N. How to Build Trust on Peer-to-Peer Platforms: An Investigation of the Antecedents of Peer and Platform Trust. In: Proceedings of the 2020 AMA Winter Academic Conference. ; 2020.

Purrmann M, Wünderlich N. Value Co-Creation Patterns in Multi-Actor Service Interactions: A Framework for Collaborative Consumption Platforms. In: Proceedings of the 2019 Frontiers in Service Conference. ; 2019.

Wünderlich NV, Hogreve J, Chowdhury IN, et al. Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys. Journal of Business Research. 2019. doi:10.1016/j.jbusres.2019.07.027

Rötzmeier-Keuper J, Hendricks J, Wünderlich N, Schmitz G. Triadic relationships in the context of services for animal companions. Journal of Business Research. 2018;(85):295--303.

Purrmann M, Wünderlich N. Managing Collaborative Consumption Platforms: Successfully Fostering the Co-Creation of Value Between Service Customers and Peer Providers. In: Proceedings of the 2018 Frontiers in Service Conference.

Rötzmeier-Keuper J, Wünderlich N. How to Handle Dilemmas in Triadic Service Relationships – An Exploratory Study. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.

Wangenheim F v, Wünderlich N, Schumann JH. Renew or cancel? Drivers of customer renewal decisions for IT-based service contracts. Journal of Business Research. 2017;(79):181--188.

Larivière B, Bowen D, Andreassen TW, et al. “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers. Journal of Business Research. 2017;(79):238--246.

Wünderlich N, Paluch S. A Nice and Friendly Chat With a Bot: User Perceptions of AI-Based Service Agents. In: Proceedings of the 38th International Conference on Information Systems (ICIS 2017). ; 2017.

Teßmer I, Olsson M, Gustafsson A, Wünderlich N. How to Design Successful Gamification in Retail: The benefits and Pitfalls of Affordances. In: Proceedings of the 2017 Frontiers in Service Conference. ; 2017.

Larivière B, Bowen D, Andreassen TW, et al. Service Encounter 2.0": An Investigation Into the Roles of Technology, Employees and Customers. In: Proceedings of QUIS 2017. ; 2017.

Becker-Özcamlica H, Teßmer I, Wünderlich N. Do Companies Really Have to Emphasize the Triple Bottom Line? Analyzing the Effect of Competing Sustainable Market Orientations. In: Proceedings of the 2017 Winter Marketing Educators’ Conference. ; 2017.

Voss C, Perks H, Sousa R, Witell L, Wünderlich N. Reflections on Context in Service Research. Journal of Service Management. 2016;27(1):30-36.

Paluch S, Wünderlich N. Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of business Research. 2016;69(7):2424--2431.

Wünderlich N, Heinonen K, Ostrom AL, et al. Futurizing” Smart Service: Implications for Service Researchers and Managers. Journal of Services Marketing. 2015;29(6/7):442-447.

Gustafsson A, Aksoy L, Brady MK, et al. Conducting Service Research that Matters. Journal of Services Marketing. 2015;29(6/7):425-429.

Scherer A, Wünderlich N, Von Wangenheim F. The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly. 2015;39(1):177-200.

Breugelmans E, Bijmolt THA, Zhang J, et al. Advancing Research on Loyalty Programs: A Future Research Agenda. Marketing Letters. 2015;26(2):127-139.

Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In:  Proceedings of the 39th Annual Macromarketing Conference. ; 2014.

Rötzmeier-Keuper J, Wünderlich N.  Interdependent Relationships Between and among Service Providers and Customer Collectives. In: Proceedings of the AMA SERVSIG International Service Research Conference. ; 2014.

Schumann JH, Wünderlich N, Evanschitzky H. Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing. 2014;90(1):111-118.

Wünderlich N, Wangenheim FV, Bitner MJ. High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services. Journal of Service Research. 2013;16(1):3-20.

Evanschitzky H, Wangenheim F v, Wünderlich N. Perils of Managing the Service Profit Chain: The Role of Time Lags and Feedback Loops. Journal of Retailing. 2012;88(3):356-366.

Schumann JH, Wünderlich N, Zimmer MS. Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments. Schmalenbach Business Review. 2012;64(2):141-165.

Schumann JH, Wünderlich N, Wangenheim F. Technology Mediation in Service Delivery: A New Typology and an Agenda for Managers and Academics. Technovation. 2012;32(2):133-143.

Wünderlich N, Schumann JH, Wangenheim F v, Holzmüller HH. Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft. 2011;81(9):977-1001.

Ackermann S, Wünderlich N, Wangenheim F v., eds. Geschäftsmodelle in virtuellen Spielwelten. München: Books on Demand; 2010.

Wünderlich N. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler; 2009.